Title Brand Product / Service Entrant Company Location Idea Creation Company Location Production Company Location Award
A01 Activation by Location
ROAD TALES
VOLKSWAGEN
VOLKSWAGEN ROAD TALES
ISOBAR Amsterdam THE NETHERLANDS ACHTUNG!mcgarrybowen
Amsterdam
THE NETHERLANDS ISOBAR
Amsterdam
ROBOT KITTENS
Hilversum
BIG ORANGE
Amsterdam
ROUNDTRIP
Amsterdam
SINCE '88
Amsterdam
THE NETHERLANDS
Gold
A02 AR
PAY IT FORWARD
THE BIG ISSUE
THE BIG ISSUE
FCB INFERNO London UNITED KINGDOM FCB INFERNO
London
UNITED KINGDOM ARCHER'S MARK
London
UNITED KINGDOM
Bronze
A03 New Realities & Voice Activation
MY CARER
ALZHEIMER'S SOCIETY
ALZHEIMER'S SOCIETY
MRM//McCANN Frankfurt GERMANY McCANN LONDON
Frankfurt
MRM//McCANN
UNITED KINGDOM
GERMANY
SKILLS.APP
London
UNITED KINGDOM
Short List
ADDRESS THE FUTURE
CARLINGS
THE DIGITAL COLLECTION
VIRTUE Copenhagen DENMARK VIRTUE
Copenhagen
DENMARK VIRTUE
Copenhagen
DENMARK
Bronze
A06 Data / Insight
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL)
DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY SPIRABLE
London
UNITED KINGDOM
Short List
A07 Innovative use of Technology
STORYSIGN
HUAWEI
HUAWEI
FCB INFERNO London UNITED KINGDOM FCB INFERNO
London
UNITED KINGDOM DOG EAT DOG
London
TENTHREE EDITING
London
UNIT
London
MCASSO
London
AARDMAN ANIMATIONS
Bristol
UNITED KINGDOM
Short List
B02 Mobile Apps
STORYSIGN
HUAWEI
HUAWEI
FCB INFERNO London UNITED KINGDOM FCB INFERNO
London
UNITED KINGDOM DOG EAT DOG
London
TENTHREE EDITING
London
UNIT
London
MCASSO
London
AARDMAN ANIMATIONS
Bristol
UNITED KINGDOM
Grand Prix
B03 Social for Mobile
MY LIFE AS A NPC
UBISOFT
ASSASSIN'S CREED
DDB PARIS FRANCE DDB PARIS
FRANCE MAKEMEPULSE
Paris
PRESS PLAY ON TAPE
Paris
THE
Paris
FRANCE
Short List
C01 Integrated Mobile Campaigns
THE GPS QUALITY LABEL
AUCHAN RETAIL FRANCE
RETAIL SHOPS
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE
Short List
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL)
DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY SPIRABLE
London
UNITED KINGDOM
Silver