MASHED POTATOES

ClientMcDonald's Suisse Restaurants Sàrl
Category A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
TitleMASHED POTATOES
Product/ServiceMCDONALD'S FOOD
Entrant TBWA\ SWITZERLAND Zurich, SWITZERLAND
Idea Creation TBWA\ SWITZERLAND Zurich, SWITZERLAND
Production MARIE-CHRISTINE GERBER Zürich, SWITZERLAND
Credits
Name Company Position
Manuel Wenzel TBWA\ Switzerland AG Executive Creative Director
Bruce Roberts TBWA\ Switzerland AG Creative Director
Susanna Fill TBWA\ Switzerland AG Senior Art Director
Clement Obiegbu TBWA\ Switzerland AG Senior Copywriter
Marie-Christine Gerber Marie-Christine Gerber Photographer
Toni Rubera TBWA\ Switzerland AG Post Production Manager

Cultural / Context information for the jury

This work speaks a universal language: When boredom meets food that also tastes boring, kids tend to draw around in their food while daydreaming. What they daydream about, is crystal clear: delicious food and fun and both is being served with a Happy Meal. In other words, they seek the escape to happiness.

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

The billboard is larger.