RESTAURANT 1:1

TitleRESTAURANT 1:1
BrandIRMA
Category D06. Live Advertising & Events
Product/ServiceIRMA'S TO-GO
Entrant ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK
Idea Creation ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK
Credits
Name Company Position
Klara Vilshammer Robert/Boisen Like-minded Creative
Eva Stehr Ebbensgaard Robert/Boisen & Like-minded Art Director
Christoffer Fejerskov Boas Robert/Boisen & Like-minded Creative
Mads Nicolai Mardahl Robert/Boisen & like-minded Art Director
Eva Stehr Ebbensgaard Robert/Boisen & Like-minded Creative
Mads Nicolai Mardahl Robert/Boisen & like-minded Creative
Alina Alta Robert/Boisen & Like-minded Account Manager
Liva Lisner Robert/Boisen & Like-minded Account Manager
Søren Christensen Robert/Boisen & Like-minded Partner & Strategy Director
Victor Petri Robert/Boisen & Like-minded Head of Social & Brand Activation
Alexander Faxø Robert/Boisen & Like-minded Activation assistant
Kennie Ørsted ControlAltDelete Cameraman and Partner
Emilie Holm Freelance Production Designer

Write a short summary of what happens in the digital or ambient execution or campaign.

We opened the world’s first single-person restaurant as a pop-up in the heart of Copenhagen. For a full week it catered to the Danes - but sat only one guest at a time. On the menu was Irma’s new single-person ready-meals prepared by a gourmet chef and served by a waiter. We collaborated with the online restaurant site Dinner Booking, from where people could book a table, just like they would with any other restaurant in Copenhagen.

Cultural / Context information for the jury

The Copenhagen food scene is ever evolving, and the selection of new and exciting restaurants has never been bigger. Unfortunately, going out by yourself in Copenhagen is quite a taboo. And despite 46% of Copenhagen homes being single-person households, the stigma still persists.