TAKE THE BUS IF YOU'VE BEEN DRINKING

TitleTAKE THE BUS IF YOU'VE BEEN DRINKING
BrandDANISH ROAD SAFETY COUNCIL
Product/ServiceDON'T DRINK AND DRIVE CAMPAIGN
Category D08. Transit
Entrant &CO Copenhagen, DENMARK
Idea Creation &CO Copenhagen, DENMARK
Credits
Name Company Position
Mikkel Møller &Co. / NoA Art Director
Ulrik Søby &Co. / NoA Copy writer
Anders Martin &Co. / NoA Graphic Designer

Translation. Provide a full English translation of any text.

Take the bus, if you’ve been drinking Danish Road Safety Council

Cultural / Context information for the jury

In Denmark there is an established tradition of having Christmas parties, which often involve lots of alcohol. Sadly enough some people tend to take their car, when they are going home. This causes injuries and lives of innocent people. The Danish Road Safety Council and their message about taking the bus home were present exactly where the decision was being made by the drunk party goers – in the Copenhagen traffic.