Title | THE DEVK SELFIESCARF |
Brand | DEVK VERSICHERUNG |
Product/Service | DEVK INSURANCE |
Category |
F01. Local Brand |
Entrant
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Idea Creation
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Media Placement
|
PILOT BERLIN, GERMANY
|
Media Placement 2
|
UNRULY GROUP Hamburg, GERMANY
|
Production
|
14 FRAMES Cologne, GERMANY
|
Production 2
|
FC-TV Cologne, GERMANY
|
Production 3
|
STUDIO FUNK Hamburg, GERMANY
|
Additional Company
|
DEVK VERSICHERUNGEN Cologne, GERMANY
|
Credits
Ralf Heuel |
Grabarz & Partner |
Chief Creative Officer |
Diana Sukopp |
Grabarz & Partner |
Group CD |
Thomas Fritze |
Grabarz & Partner |
Creative Director |
Stefan Geschke |
Grabarz & Partner |
Creative Director |
Sarah Fröhlich |
Grabarz & Partner |
Art Director |
Mariella Riedel |
Grabarz & Partner |
Art Director |
Dominique Nuszkowski |
Grabarz & Partner |
Copywriter |
Martin Gillen |
Grabarz & Partner |
Copywriter |
Julia Wilhelm |
Grabarz & Partner |
Account Manager |
Jana Quest |
Grabarz & Partner |
Account Manager |
Christoph Sträßer |
Grabarz & Partner |
Production |
Michael Güntner |
Grabarz & Partner |
Agency Producer |
Malte Bringsken |
Grabarz & Partner |
Agency Producer |
Sebastian Greiner |
DEVK Versicherungen |
Head of Corporate Communication and Online-Marketing |
Christiane Niehaus |
DEVK Versicherungen |
Senior Specialist Creation/Media |
Kiefer Tauchmann |
14 Frames Gbr |
Director |
Jan-Hendrik Dreyer |
Grabarz & Partner |
DOP Lighting Cameraman |
Michael Meiters |
14 Frames Gbr |
Producer |
Natascha Heydorn |
pilot Berlin GmbH |
Media Manager |
Thomas Schlosser |
FC-TV 1. FC Köln GmbH & Co.KGaA |
Producer |
Cultural / Context information for the jury
Cologne FC is battling to return to the Bundesliga. Once a very successful and proud club, they’re now buried in the second division. However, their fans have never lost their typical Cologne-style sense of humour and support their team with vigour, but also with a twinkle in the eye. That’s why DEVK is so proud of being their sponsor. However it’s worldwide problem that more and more fans are rather busy with their phones during games than supporting their team. Since our campaign motto is „We turn your problem into our problem“, our goal was to promote this motto within the target group. And develop a solution that helps the fans to become better fans – so that the team gets the best support possible.
Please tell us about the brand in relation to the locality or market where the product / service is distributed
DEVK is a local consumer insurance company from Cologne. They have been the club’s sponsor for years. However, they’re far from being in the top sponsor category and therefore don’t get the attention as the big players in the game. That’s why they use their longtime campaign motto „We turn your problem into ours“ as a springboard to solve every-day problems the club and the fans deal with. That means: they’re not only limited to a football surrounding but also to the very specific target group of Cologne FC Fans. Since the whole city of Cologne only has 1 million inhabitants, our campaign was a major success for the brand.