THE DEVK SELFIESCARF

TitleTHE DEVK SELFIESCARF
BrandDEVK VERSICHERUNG
Category F01. Local Brand
Product/ServiceDEVK INSURANCE
Entrant GRABARZ & PARTNER Hamburg, GERMANY
Idea Creation GRABARZ & PARTNER Hamburg, GERMANY
Media Placement PILOT BERLIN, GERMANY
Media Placement 2 UNRULY GROUP Hamburg, GERMANY
Production 14 FRAMES Cologne, GERMANY
Production 2 FC-TV Cologne, GERMANY
Production 3 STUDIO FUNK Hamburg, GERMANY
Additional Company DEVK VERSICHERUNGEN Cologne, GERMANY
Credits
Name Company Position
Ralf Heuel Grabarz & Partner Chief Creative Officer
Diana Sukopp Grabarz & Partner Group CD
Thomas Fritze Grabarz & Partner Creative Director
Stefan Geschke Grabarz & Partner Creative Director
Sarah Fröhlich Grabarz & Partner Art Director
Mariella Riedel Grabarz & Partner Art Director
Dominique Nuszkowski Grabarz & Partner Copywriter
Martin Gillen Grabarz & Partner Copywriter
Julia Wilhelm Grabarz & Partner Account Manager
Jana Quest Grabarz & Partner Account Manager
Christoph Sträßer Grabarz & Partner Production
Michael Güntner Grabarz & Partner Agency Producer
Malte Bringsken Grabarz & Partner Agency Producer
Sebastian Greiner DEVK Versicherungen Head of Corporate Communication and Online-Marketing
Christiane Niehaus DEVK Versicherungen Senior Specialist Creation/Media
Kiefer Tauchmann 14 Frames Gbr Director
Jan-Hendrik Dreyer Grabarz & Partner DOP Lighting Cameraman
Michael Meiters 14 Frames Gbr Producer
Natascha Heydorn pilot Berlin GmbH Media Manager
Thomas Schlosser FC-TV 1. FC Köln GmbH & Co.KGaA Producer

Cultural / Context information for the jury

Cologne FC is battling to return to the Bundesliga. Once a very successful and proud club, they’re now buried in the second division. However, their fans have never lost their typical Cologne-style sense of humour and support their team with vigour, but also with a twinkle in the eye. That’s why DEVK is so proud of being their sponsor. However it’s worldwide problem that more and more fans are rather busy with their phones during games than supporting their team. Since our campaign motto is „We turn your problem into our problem“, our goal was to promote this motto within the target group. And develop a solution that helps the fans to become better fans – so that the team gets the best support possible.

Please tell us about the brand in relation to the locality or market where the product / service is distributed

DEVK is a local consumer insurance company from Cologne. They have been the club’s sponsor for years. However, they’re far from being in the top sponsor category and therefore don’t get the attention as the big players in the game. That’s why they use their longtime campaign motto „We turn your problem into ours“ as a springboard to solve every-day problems the club and the fans deal with. That means: they’re not only limited to a football surrounding but also to the very specific target group of Cologne FC Fans. Since the whole city of Cologne only has 1 million inhabitants, our campaign was a major success for the brand.