| Title | SCARS OF DEMOCRACY |
| Brand | STROKE ART FAIR |
| Product/Service | SCARS OF DEMOCRACY APP |
| Category |
D07. Interactive Experiences |
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Entrant
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SERVICEPLAN GERMANY Munich, GERMANY
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Idea Creation
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SERVICEPLAN GERMANY Munich, GERMANY
|
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PR
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PLAN.NET Munich, GERMANY
|
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Production
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PLAN.NET Munich, GERMANY
|
|
Production 2
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FIELD OF VIEW MEDIA Feldafing, GERMANY
|
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Additional Company
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CAPO'S FINEST Munich, GERMANY
|
Credits
| Alexander Schill |
SERVICEPLAN GERMANY |
Global Chief Creative Officer |
| Carsten Popp |
PLAN.NET |
Creative Concept |
| Maximilian Schöngen |
SERVICEPLAN GERMANY |
Global Creative Strategist |
| Markus Maczey |
PLAN.NET |
Executive Creative Director |
| Michael Sundermann |
PLAN.NET |
Creative Director |
| Vanessa Holz |
PLAN.NET |
Junior Art Director |
| Isabella Graß |
PLAN.NET |
Junior Art Director |
| Gareth Watson |
PLAN.NET |
Senior Editor Content |
| Jonas Heitzer |
PLAN.NET |
Creative Coder |
| Efim Tamplon |
PLAN.NET |
Junior Creative Coder |
Write a short summary of what happens in the digital or ambient execution or campaign.
This project was about bringing the physical and virtual worlds together and engaging users in the fight for artistic freedom. During the STROKE Art Fair exhibition, huge canvases depicting each political portrait hung from the ceilings for attendees to view – but the true depth of the experience and message was only possible with digital augmentation.
We developed the SCARS AR app to allow users to interact with the portraits on a whole new level. Visitors at the art fair could hold their smartphones in front of the tattoos to scan them and see the story (thoroughly researched video snippets) behind the tattoo.
For those not visiting the art fair, the app’s “Couch Mode” enabled users to immerse themselves in this murky world of politics from the comfort of their own home: users virtually place the protagonists onto their home walls and discover the stories behind each tattoo.
Cultural / Context information for the jury
STROKE is the world’s first Art Fair for Urban Art, Street Art and New (Emerging) Contemporary Art. Stroke celebrated its tenth anniversary in Munich, 16-19 May, 2019. Like no other fair, STROKE combines the textual and intellectual qualities of a serious art fair with the unique and creative approach to a new generation of artists and art lovers.