SCARS OF DEMOCRACY

TitleSCARS OF DEMOCRACY
BrandSTROKE ART FAIR
Category D07. Interactive Experiences
Product/ServiceSCARS OF DEMOCRACY APP
Entrant SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation SERVICEPLAN GERMANY Munich, GERMANY
PR PLAN.NET Munich, GERMANY
Production PLAN.NET Munich, GERMANY
Production 2 FIELD OF VIEW MEDIA Feldafing, GERMANY
Additional Company CAPO'S FINEST Munich, GERMANY
Credits
Name Company Position
Alexander Schill SERVICEPLAN GERMANY Global Chief Creative Officer
Carsten Popp PLAN.NET Creative Concept
Maximilian Schöngen SERVICEPLAN GERMANY Global Creative Strategist
Markus Maczey PLAN.NET Executive Creative Director
Michael Sundermann PLAN.NET Creative Director
Vanessa Holz PLAN.NET Junior Art Director
Isabella Graß PLAN.NET Junior Art Director
Gareth Watson PLAN.NET Senior Editor Content
Jonas Heitzer PLAN.NET Creative Coder
Efim Tamplon PLAN.NET Junior Creative Coder

Write a short summary of what happens in the digital or ambient execution or campaign.

This project was about bringing the physical and virtual worlds together and engaging users in the fight for artistic freedom. During the STROKE Art Fair exhibition, huge canvases depicting each political portrait hung from the ceilings for attendees to view – but the true depth of the experience and message was only possible with digital augmentation. We developed the SCARS AR app to allow users to interact with the portraits on a whole new level. Visitors at the art fair could hold their smartphones in front of the tattoos to scan them and see the story (thoroughly researched video snippets) behind the tattoo. For those not visiting the art fair, the app’s “Couch Mode” enabled users to immerse themselves in this murky world of politics from the comfort of their own home: users virtually place the protagonists onto their home walls and discover the stories behind each tattoo.

Cultural / Context information for the jury

STROKE is the world’s first Art Fair for Urban Art, Street Art and New (Emerging) Contemporary Art. Stroke celebrated its tenth anniversary in Munich, 16-19 May, 2019. Like no other fair, STROKE combines the textual and intellectual qualities of a serious art fair with the unique and creative approach to a new generation of artists and art lovers.