DOLORES

ClientKIA MOTORS EUROPE
Category A03. Durable Consumer Goods including Automotive
TitleDOLORES
Product/ServiceKIA PEDESTRIAN DETECTION
Entrant INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
Idea Creation INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
Production MOREIRA STUDIO Caruaru, BRAZIL
Credits
Name Company Position
Artur Martins Kia Motors Europe Kia Motors Europe VP Marketing
Valentina Orena Kia Motors Europe GM Communication
Jeremy Craigen INNOCEAN Worldwide Europe GmbH Global CCO
Gabriel Mattar INNOCEAN Worldwide Europe GmbH European CCO
Ricardo Wolff INNOCEAN Worldwide Europe GmbH ECD
Andreas Cordt INNOCEAN Worldwide Europe GmbH European COO
José Gomes INNOCEAN Worldwide Europe GmbH Senior Art Director
Pedro Lourenco INNOCEAN Worldwide Europe GmbH Senior Copywriter
Antonio Neto INNOCEAN Worldwide Europe GmbH Copywriter
Goncalo Martinho INNOCEAN Worldwide Europe GmbH Art Director
Ricardo Moreira Moreira Estúdio Post Production

Cultural / Context information for the jury

The best technologies are the ones based on real life insights. Like the Kia Pedestrian Detection, which keeps an eye out for pedestrians and takes action to prevent accidents from happening. A useful safety feature, inspired by the true experts in people-spotting.

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Correct, larger.