BIRCH

TitleBIRCH
BrandAPOTEKET
Category B02. Healthcare
Product/ServiceSWEDISH PHARMACY
Entrant FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation FORSMAN & BODENFORS Gothenburg, SWEDEN
PR FORSMAN & BODENFORS Gothenburg, SWEDEN
Production BLECK Stockholm, SWEDEN
Credits
Name Company Position
Joakim Blondell Forsman & Bodenfors Designer
Anna Daniel Forsman & Bodenfors Account Director
Joakim Blondell Forsman & Bodenfors Illustrator

Cultural / Context information for the jury

Every year millions of swedes are affected by pollen allergy. The most common ones being grass, birch and mugwort. But it’s possible to escape the horror – with the help of Swedens largest pharmacy Apoteket.

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

1185x1750mm.