Title | PLANE |
Brand | BACK MARKET |
Product/Service | BACK MARKET |
Category |
B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant
|
MARCEL Paris, FRANCE
|
Idea Creation
|
MARCEL Paris, FRANCE
|
Additional Company
|
BACK MARKET Paris, FRANCE
|
Credits
Guillaume Rouby |
Back Market |
Chief Marketing Officer |
Vianney Vaute |
Back Market |
Co-Founder and Chief Creative Officer |
Pascal Nessim |
Marcel |
CEO |
Charles Georges-Picot |
Marcel |
CEO |
Anne de Maupeou |
Marcel |
CCO Publicis France |
Gaëtan du Peloux |
Marcel |
Executive Creative Director |
Youri Guerassimov |
Marcel |
Executive Creative Director |
Vincent Boursaud |
Marcel |
Art Director |
Virgile Lassalle |
Marcel |
Copywriter |
Christophe Neyret |
Marcel |
Partner, Head of global business |
Sébastien Jauffret |
Marcel |
Associate Director |
Yani Oukid |
Marcel |
Account Manager |
Lucas Sengler |
Marcel |
Project Manager |
Flavie Parize |
Marcel |
Project Manager |
Suzanne Pereira Dias |
Marcel |
Print Producer |
Christophe Gillon |
Marcel |
Model Maker |
Romain Brignier |
Marcel |
Strategic Planner |
Cultural / Context information for the jury
We all know refurbished smartphones are cheaper options than buying the newest gadgets off the shelf, but many also assume those savings must come at a cost of quality. In fact, 52% of French consumers are skeptical of the reliability and quality of refurbished equipment.
To lead them to "change their point of view", there was no better season than those of the "keynotes", which announce the latest innovations in Silicon Valley. By hijacking the mythical "Shot on iPhone" campaign we wanted to show to the public that the biggest difference between a new smartphone and the same refurbished smartphone on Back Market is its price.
And, in the end, the more you save, the more you get!
Back Market, is the French leader in the sale of refurbished high-tech products. Well determined to fight the culture of perpetual novelty, it launched its new signature: "New is Old" last May.
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Formats:
2m x 3m
A0
B1
20.000 posters in French major cities: Paris, Lyon, Lille, Marseille, Toulouse, Nantes.
When: Around Apple Keynote on Sept 10th > Weeks of September 8 and September 15th.