Category B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Product/ServiceBACK MARKET
Entrant MARCEL Paris, FRANCE
Idea Creation MARCEL Paris, FRANCE
Additional Company BACK MARKET Paris, FRANCE
Name Company Position
Guillaume Rouby Back Market Chief Marketing Officer
Vianney Vaute Back Market Co-Founder and Chief Creative Officer
Pascal Nessim Marcel CEO
Charles Georges-Picot Marcel CEO
Anne de Maupeou Marcel CCO Publicis France
Gaëtan du Peloux Marcel Executive Creative Director
Youri Guerassimov Marcel Executive Creative Director
Vincent Boursaud Marcel Art Director
Virgile Lassalle Marcel Copywriter
Christophe Neyret Marcel Partner, Head of global business
Sébastien Jauffret Marcel Associate Director
Yani Oukid Marcel Account Manager
Lucas Sengler Marcel Project Manager
Flavie Parize Marcel Project Manager
Suzanne Pereira Dias Marcel Print Producer
Christophe Gillon Marcel Model Maker
Romain Brignier Marcel Strategic Planner

Cultural / Context information for the jury

We all know refurbished smartphones are cheaper options than buying the newest gadgets off the shelf, but many also assume those savings must come at a cost of quality. In fact, 52% of French consumers are skeptical of the reliability and quality of refurbished equipment. To lead them to "change their point of view", there was no better season than those of the "keynotes", which announce the latest innovations in Silicon Valley. By hijacking the mythical "Shot on iPhone" campaign we wanted to show to the public that the biggest difference between a new smartphone and the same refurbished smartphone on Back Market is its price. And, in the end, the more you save, the more you get! Back Market, is the French leader in the sale of refurbished high-tech products. Well determined to fight the culture of perpetual novelty, it launched its new signature: "New is Old" last May.

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Formats: 2m x 3m A0 B1 20.000 posters in French major cities: Paris, Lyon, Lille, Marseille, Toulouse, Nantes. When: Around Apple Keynote on Sept 10th > Weeks of September 8 and September 15th.