| Title | FAKE NEWS |
| Brand | TELEKOM HUNGARY |
| Product/Service | TELEKOM 4G - THE NETWORK OF ACT |
| Category |
B06. Consumer Services/Business to Business |
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Entrant
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LOUNGE DESIGN Budapest, HUNGARY
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Idea Creation
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LOUNGE DESIGN Budapest, HUNGARY
|
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Production
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OSG Budapest, HUNGARY
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Credits
| Péter Radovics |
Lounge Design |
Creative Director |
| Boglárka Arányi |
Lounge Design |
Head of Copy |
| Tamás Ungor |
Lounge Design |
Head of Art |
| Péter Magda |
Lounge Design |
Art Director |
| Kata Márkus |
Lounge Design |
Account Manager |
| Dániel Sperczel |
Lounge Design |
Client Service Director |
| Bálint Simon |
Lounge Design |
Strategist |
Cultural / Context information for the jury
People are told from countless sources that in the era of limitless internet, they can do whatever they want. But nobody told them that what they do with it, counts. They scroll and share anything without thinking at first instead of using the internet consciously for the benefit of themselves and their environment. This era brought fake news in our lives and unconscious users are spreading them. It is especially a big problem in Hungary.
We used a provocative, attention-catching headline and visual of a big meme topic in our country. Flat Earth. In the body copy we encouraged people to give limitlessness a meaning and to think before sharing.We also directed people from the billboard with an app to an article full of useful information about fact check and the facilities when catching someone spreading fake news.
Translation. Provide a full English translation of any text.
Headline: BREAKING: THE EARTH IS FLAT!
Subheadline: Questioning before instant sharing
Body copy: We develop the Network of Act constantly so that you can give limitlessness a meaning with reliable internet.
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
It is smaller.