| Title | GLASS OF THRONES |
| Brand | TOURISM IRELAND |
| Product/Service | TOURISM IRELAND |
| Category |
D01. Displays |
|
Entrant
|
PUBLICIS LONDON, UNITED KINGDOM
|
|
Idea Creation
|
PUBLICIS LONDON, UNITED KINGDOM
|
|
Media Placement
|
OMD UK London, UNITED KINGDOM
|
Credits
| Dave Monk |
Publicis•Poke |
Executive Creative Director |
| Josh Norbury |
Publicis•Poke |
Creative Director |
| Katie Edwards |
Publicis•Poke |
Managing Partner |
| Ben McKee |
Publicis•Poke |
Senior Account Director |
| Oliver Berrell |
Publicis•Poke |
Account Manager |
| Eloise Liley |
Publicis•Poke |
Strategy Director |
| Will Eliot |
Publicis•Poke |
Strategist |
| Radd Nadesananthan |
Publicis•Poke |
Data Strategist |
| Kal Parmar |
Publicis•Poke |
Producer |
| Tim Walker |
Freelance |
Director |
| Jack Dawkins |
Freelance |
Editor |
| Sam Stocking |
Freelance |
Producer |
Write a short summary of what happens in the digital or ambient execution or campaign.
In 2019, as the world’s favourite TV series finally drew to a close, we took fans most searched, shared and talked-about Game of Thrones moments from the last decade, and turned them into a brand new tourist trail comprising of 6 beautifully crafted, free-standing, Northern Irish stained-glass windows.
An age old artform befitting the show and Northern Ireland’s own history and heritage, but with a modern data-driven twist.
Each week after one of the final episodes aired, a new window was unveiled in the heart of
Belfast. The windows - acting as markers lead visitors across the city, from its traditional stained-glass roots in the City Hall, to the home of the shows production in the
Titanic Studios.
Online, fans could explore each and every scene featured in the windows even further, including where they were filmed in Northern Ireland.
Cultural / Context information for the jury
The production of Game of Thrones called Northern Ireland its home for over a decade.
So as the world’s favourite TV show was finally drawing to a close in 2019, we wanted to ensure its legacy would be forever connected with Northern Ireland’s own history and heritage.
With the help of Northern Ireland’s finest artists, artisans and craftspeople, the Glass
takes Northern Ireland’s cultural heritage of stained-glass and glass production, and brings it full circle to their latest and biggest cultural export to date. Ensuring the iron-clad bond between Game of Thrones and Northern Ireland will never be forgotten.