GLASS OF THRONES

TitleGLASS OF THRONES
BrandTOURISM IRELAND
Category D01. Displays
Product/ServiceTOURISM IRELAND
Entrant PUBLICIS LONDON, UNITED KINGDOM
Idea Creation PUBLICIS LONDON, UNITED KINGDOM
Media Placement OMD UK London, UNITED KINGDOM
Credits
Name Company Position
Dave Monk Publicis•Poke Executive Creative Director
Josh Norbury Publicis•Poke Creative Director
Katie Edwards Publicis•Poke Managing Partner
Ben McKee Publicis•Poke Senior Account Director
Oliver Berrell Publicis•Poke Account Manager
Eloise Liley Publicis•Poke Strategy Director
Will Eliot Publicis•Poke Strategist
Radd Nadesananthan Publicis•Poke Data Strategist
Kal Parmar Publicis•Poke Producer
Tim Walker Freelance Director
Jack Dawkins Freelance Editor
Sam Stocking Freelance Producer

Write a short summary of what happens in the digital or ambient execution or campaign.

In 2019, as the world’s favourite TV series finally drew to a close, we took fans most searched, shared and talked-about Game of Thrones moments from the last decade, and turned them into a brand new tourist trail comprising of 6 beautifully crafted, free-standing, Northern Irish stained-glass windows. An age old artform befitting the show and Northern Ireland’s own history and heritage, but with a modern data-driven twist. Each week after one of the final episodes aired, a new window was unveiled in the heart of Belfast. The windows - acting as markers lead visitors across the city, from its traditional stained-glass roots in the City Hall, to the home of the shows production in the Titanic Studios. Online, fans could explore each and every scene featured in the windows even further, including where they were filmed in Northern Ireland.

Cultural / Context information for the jury

The production of Game of Thrones called Northern Ireland its home for over a decade. So as the world’s favourite TV show was finally drawing to a close in 2019, we wanted to ensure its legacy would be forever connected with Northern Ireland’s own history and heritage. With the help of Northern Ireland’s finest artists, artisans and craftspeople, the Glass takes Northern Ireland’s cultural heritage of stained-glass and glass production, and brings it full circle to their latest and biggest cultural export to date. Ensuring the iron-clad bond between Game of Thrones and Northern Ireland will never be forgotten.