SAFE ENOUGH FOR MUNCH, SAFE ENOUGH FOR YOU.

TitleSAFE ENOUGH FOR MUNCH, SAFE ENOUGH FOR YOU.
BrandVERISURE
Category E01. Standard Sites
Product/ServiceVERISURE SMART ALARMS
Entrant MORGENSTERN Oslo, NORWAY
Idea Creation MORGENSTERN Oslo, NORWAY
Production MORGENSTERN Oslo, NORWAY
Credits
Name Company Position
Ole Hustad Morgenstern Account Director
Anders Muurman Holm Morgenstern Creative Director
Sebastian Prestø Morgenstern Creative Director
Erlend Westnes Morgenstern Director
Anita Nørset Dahl Morgenstern Project Manager
Henrik Weido Lorentzen Morgenstern Creative
Tor Adam Slettebø Morgenstern Art Director
Nikolai Nordan Riibe Morgenstern PR Director
Yakob Dahl Changezi Morgenstern Producer
Ole Jørgen Ramstad Morgenstern Motion Graphics

Write a short summary of what happens in the digital or ambient execution or campaign.

To prove confidence in our own product, we placed an original Munch in a standard ad-shell at the busiest train station in Oslo. Secured only with a Verisure home-style alarm.

Cultural / Context information for the jury

Edward Munch is Norways highest valued painter of all time. His pieces are the perfect embodiment of "priceless" in Norway.

Explain how the work innovatively used the outdoor medium.

It was an adshell with an integrated alarmsystem. And it was an adshell that contained millions of euroes worth of art.