| Title | FREE A GIRL |
| Brand | FREE A GIRL |
| Product/Service | BANNER |
| Category |
D09. Immersive Experiences |
|
Entrant
|
DDB UNLIMITED Amsterdam, THE NETHERLANDS
|
|
Idea Creation
|
DDB UNLIMITED Amsterdam, THE NETHERLANDS
|
|
PR
|
SPRINGTIDE STUDIOS Amsterdam, THE NETHERLANDS
|
|
PR 2
|
THE HUMBLEBRAG Amsterdam, THE NETHERLANDS
|
|
Production
|
MORE THAN TV Amsterdam, THE NETHERLANDS
|
Credits
| Maarten Vrouwes |
DDB Unlimited |
Executive Creative Director |
| Friso Ludenhoff |
DDB Unlimited |
Executive Creative Director |
| Robin Poelmann |
DDB Unlimited |
Creative |
| Ysabelle Tierie |
DDB Unlimited |
Creative |
| Nelly de Wit |
DDB Unlimited |
Senior Producer |
| Roel Grijspaardt |
DDB Unlimited |
Senior Producer |
| Lars Noback |
DDB Unlimited |
Editor |
| Armando Markar |
DDB Unlimited |
Assistant Producer |
| Esther te Pas |
DDB Unlimited |
Managing Director |
| Cathelijn de Reede |
Springtide Studios |
PR |
| Jessica Hartley |
The Humblebrag |
Creative PR |
| Bart van Dam |
More than TV |
Director en Creative Producer |
| Lilian Hemmelder |
Exterion Media |
Marketeer |
| Gwen van Poorten |
Ambassador Free A Girl |
Ambassador Free A Girl |
| Unibail Rodamco |
Stadshart Amstelveen |
Location |
| Kees van Hattum |
Kees van Hattum |
D.O.P./lighting cameraman & 1st. edits |
| Jeroen Mente |
. |
First Assistant Director |
| Matthijs Immink |
. |
Camera 2 & 1st location |
| Fred Tabois |
Fred Tabois |
Setdresser |
| Petra van Dinteren |
Petra van Dinteren |
Wardrobe / styling |
| Madelief van Dam |
. |
Production Ass. & Casting Guidance |
| Freddy LLoyd |
. |
Production Assistant |
| Bram Vleugel |
Post Office |
VFX |
| Bram Buddingh |
Post Office |
VFX |
| Patcharee Sa-ardkitinun |
Post Office |
Grading |
| Dyno Hedges |
Bridge Tone Sound |
Sound Design |
| Jantien van Naarden |
Dutch Casting |
Casting |
| Maarten Eshuis |
Cinecolor |
DCP |
| Julian Kleyweg |
Exterion |
Digital Abri support |
| Brayan van Bronckhorst |
Tech53 |
Abri Programming |
Write a short summary of what happens in the digital or ambient execution or campaign.
Unlike usual awareness billboards featuring anonymous girls, we created a digital billboard which made the viewer part of the ad. Using face-swap technology we replaced the face of an exploited girl sitting in an Indian brothel with the faces of young girls passing with their parents. We started by making the base video of the “child prostitute” – a model we filmed in studio. The daughters with their parents were invited in advance to have their faces filmed. However, they did not know what this would be used for. As they roamed freely in the mall where the activation was held, we would grab their attention with a glitch sound as they neared the billboard. At that moment, we replaced the face of the girl in the billboard with the girl viewing it.
Cultural / Context information for the jury
It is not necessary to explain cultural terms.