| Title | GET STREET |
| Brand | BACARDI |
| Product/Service | GET27 |
| Category |
E02. Ambient Outdoor |
|
Entrant
|
DARE.WIN Paris, FRANCE
|
|
Idea Creation
|
DARE.WIN Paris, FRANCE
|
|
Production
|
PAVILLON NOIR Saint-Ouen, FRANCE
|
Credits
| Wale GBADAMOSI OYEKANMI |
Dare.Win |
President |
| Fabienne FIORUCCI |
Dare.Win |
Creative Director |
| Damien FOUI |
Dare.Win |
Creative Director |
| Marieke NAVAUX |
Dare.Win |
Creative |
| Clément NIVIERE |
Dare.Win |
Art Director |
| Rosalie NOEL CASSAN |
Dare.Win |
Art Director |
| Lydia FARAJ |
Dare.Win |
Strategic Planner |
| Kathleen Mc Nally |
Dare.Win |
Influence Manager |
| Arthur DE CLERCK |
Dare.Win |
Integrated Producer |
| Daniel ISMAILY |
Dare.Win |
Lead Video |
| Yohan BAULAC |
Dare.Win |
Motion Designer |
| Elodie SCHALK |
Dare.Win |
Account Manager |
| Natcha CREA |
Dare.Win |
Account Manager |
| Jimmy GUINDY |
PAVILLON NOIR |
Executive Producer |
| Romain BERNARD |
PAVILLON NOIR |
Producer |
| Camille MARTINEZ |
PAVILLON NOIR |
Project Manager |
| Romain CHARRIER |
PAVILLON NOIR |
Art Director |
| Sébastien BERSIHAND |
Bacardi |
Marketing Director Rebel Brand |
| Hortense PAYENNEVILLE |
Bacardi |
Brand Manager Get |
| Anne ERNOULD |
Bacardi |
Junior Brand Manager Get |
| Julia PHANG |
Bacardi |
PR Manager Bacardi |
Write a short summary of what happens in the digital or ambient execution or campaign.
We wondered....How to bring a Get wave into cities? A fresh, fun & French wave that install the GET momentum, Generate social conversations and national PR coverage
Our live event take place for four days (11th of July to 14th of July) in the heart of Paris (rue buttes aux cailles).
A fall street was covered in green paint, 566m2 covered (ground, wall, lamp post, cars, benches) and everything in between was covered in green ; with 140 liters of paint by no less than 45 technicians in 50 hours.
Green Paint, but not just any paint : exclusive, innovative Therma Cote paint which create a thermal barrier to trap heat to bring temperature down by 9 degrees celsius.
Cultural / Context information for the jury
This summer, France endured the highest heat wave since 1947. In Paris, the temperatures reached over 43 degrees celsius and people were desperately needing refreshment.
So we came up with Fresh solution !
Explain how the work innovatively used the outdoor medium.
Consumers were directly affected in their daily lives, in an immersive way directly at the point of sale (bar, restaurant, street).
How ? By using experience design in total immersion in the customer journey (directly in the street of Paris), that created customer engagement and increased the brand affinity and the business.