VOLKSTHEATER X THE ARSONISTS

TitleVOLKSTHEATER X THE ARSONISTS
BrandVOLKSTHEATER VIENNA
Product/ServiceTHEATER
Category D05. Special Build
Entrant DEMNER, MERLICEK & BERGMANN Vienna, AUSTRIA
Idea Creation DEMNER, MERLICEK & BERGMANN Vienna, AUSTRIA
Credits
Name Company Position
Sebastian Kaufmann Demner, Merlicek & Bergmann Creative Director
Christoph Hofbauer Freelance Creative Director
Anna Repitsch Demner, Merlicek & Bergmann Copywriter
Jennifer Vacha Demner, Merlicek & Bergmann Copywriter
David Duong Demner, Merlicek & Bergmann Account Director
Sophie Englhofer Demner, Merlicek & Bergmann Account Manager
Marcello Demner Demner, Merlicek & Bergmann Content Creative
Kevin Thalyath Demner, Merlicek & Bergmann DMB Motion
Sandro Bauer Demner, Merlicek & Bergmann Grafic Designer
Markus Rauer MARA Media Producer

Write a short summary of what happens in the digital or ambient execution or campaign.

Volkstheater X The Arsonists The Volkstheater is one of Austria’s largest theatres. Yet it was becoming increasingly irrelevant as ticket sales were declining. In order to spark public interest again, we promoted the play “The Arsonists” with outdoor media of a different kind. Referring to the plot we placed burnt props, posters and billboards all over Vienna. The campaign managed to enthuse Austria’s media landscape and users on social media and to fill the seats of the Volkstheater again.