Title | OOH 1 |
Brand | VOLKSWAGEN COMMERCIAL VEHICLES |
Product/Service | VEHICLES |
Category |
A03. Durable Consumer Goods including Automotive |
Entrant
|
CVI Kortenberg, BELGIUM
|
Idea Creation
|
DDB BRUSSELS, BELGIUM
|
Production
|
DDB BRUSSELS, BELGIUM
|
Credits
Dieter De Ridder |
DDB Brussels |
Creative Director |
Naïm Baddich |
DDB Brussels |
Creative Director |
Benjamin Hiffe |
DDB Brussels |
Designer |
Nicolas Gaspart |
DDB Brussels |
Art Director |
Frederic Zouag |
DDB Brussels |
Art Director |
Marc Paeps |
The Living Room |
Photographer |
Sven Verfaille |
DDB Brussels |
Graphic Designer |
Quentin Maryns |
DDB Brussels |
Account Director |
Pascaline Van de Perre |
DDB Brussels |
Account Executive |
Philippe Gerin |
DDB Brussels |
Strategy |
Brigitte Verduyckt |
DDB Brussels |
TV Producer |
Marc Paeps Paeps |
Marc Paeps |
Photographer |
Yelle Vandenbruaene |
The Living Room |
Retouches - Designer |
Philippe Gerin |
DDB Brussels |
Strategy |
Cultural / Context information for the jury
The target audience of Volkswagen Commercial Vehicles exists of Belgian professionals, who are mainly active in construction. They can be construction workers, painters, plumbers, electricians, gardeners, etc. We approached these tough men and women not by talking about the quality of the range of Volkswagen Commercial Vehicles, but by adapting our tone of voice and speaking their language. We used recognisable situations, which we then humorously exaggerated to create stopping power.
Translation. Provide a full English translation of any text.
Resists even the strongest arms.
Enjoy the new conditions.
0% rate on financial renting.
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
No