OOH 2

ClientVOLKSWAGEN COMMERCIAL VEHICLES
Category A03. Durable Consumer Goods including Automotive
TitleOOH 2
Product/ServiceVEHICLES
Entrant CVI Kortenberg, BELGIUM
Idea Creation DDB BRUSSELS, BELGIUM
Production DDB BRUSSELS, BELGIUM
Credits
Name Company Position
Dieter De Ridder DDB Brussels Creative Director
Naïm Baddich DDB Brussels Creative Director
Benjamin Hiffe DDB Brussels Designer
Nicolas       Gaspart DDB Brussels Art Director
Frederic Zouag DDB Brussels Art Director
Marc Paeps The Living Room Photographer
Sven Verfaille DDB Brussels Graphic Designer
Quentin Maryns DDB Brussels Account Director
Pascaline Van de Perre DDB Brussels Account Executive
Philippe Gerin DDB Brussels Strategy
Brigitte Verduyckt  DDB Brussels TV Producer
Marc Paeps Paeps Marc Paeps Photographer
Yelle Vandenbruaene The Living Room Retouches - Designer
Philippe Gerin DDB Brussels Strategy

Cultural / Context information for the jury

The target audience of Volkswagen Commercial Vehicles exists of Belgian professionals, who are mainly active in construction. They can be construction workers, painters, plumbers, electricians, gardeners, etc. We approached these tough men and women not by talking about the quality of the range of Volkswagen Commercial Vehicles, but by adapting our tone of voice and speaking their language. We used recognisable situations, which we then humorously exaggerated to create stopping power.

Translation. Provide a full English translation of any text.

Resists even the strongest arms. Enjoy the new conditions. 0% rate on financial renting.

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

No