| Title | PARANOIA |
| Brand | DAIMLER AG / SMART |
| Product/Service | SMART FORTWO |
| Category |
B03. Durable Consumer Goods including Automotive |
|
Entrant
|
BBDO Berlin, GERMANY
|
|
Idea Creation
|
BBDO Berlin, GERMANY
|
|
Media Placement
|
OMD GERMANY Düsseldorf, GERMANY
|
Credits
| Till Diestel |
BBDO Group Germany GmbH |
Chief Creative Officer |
| Siyamak Jung |
BBDO Berlin GmbH |
Executive Creative Director |
| Saydan Celik |
BBDO Berlin GmbH |
Designer |
| Eduardo Balestra |
BBDO Berlin GmbH |
Copywriter |
| Lukas Rohde |
BBDO Berlin GmbH |
Copywriter |
| Lia Hermann |
BBDO Berlin GmbH |
Copywriter |
| Mark Hassan |
BBDO Berlin GmbH |
Managing Director |
| Kay Bathe |
BBDO Berlin GmbH |
Account Manager |
Cultural / Context information for the jury
smart has the smallest turning circle of all cars. So, when you’re overthinking all kinds of things while driving and the paranoia is taking over, the possibility to turn around quickly comes in very, very handy.
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Standard Citylight Poster: 1185 x 1750 mm