SEA SHEPHERD

TitleSEA SHEPHERD
BrandSEA SHEPHERD
Category E01. Standard Sites
Product/ServicePROTECT SEALIFE
Entrant SERVICEPLAN SUISSE Zürich, SWITZERLAND
Idea Creation SERVICEPLAN SUISSE Zürich, SWITZERLAND
Credits
Name Company Position
Raul Serrat Serviceplan Suisse AG Executive Creative Director
Michael Kathe Serviceplan Suisse AG Creative Director
Nicolas Vontobel Serviceplan Suisse AG Creative Direction
Hanning Beland Serviceplan Suisse AG Art Director
Terence Fuchs Serviceplan Suisse AG Graphic Designer
Jehmsei Keo Serviceplan Suisse AG Copywriter
Andy Schmid Freelance Photographer
Richard Barnden Freelance Photographer
Dominic Häuptli Serviceplan Suisse AG Account Director
Nathalie Jakober Serviceplan Suisse AG Art Buyer

Write a short summary of what happens in the digital or ambient execution or campaign.

Sea Shepherd shows how sea creatures will disappear, by simply using the empty space between two posters in which a threatened marine animal "disappeared".

Cultural / Context information for the jury

The Sea Shepherd Conservation Society (SSCS) has often caused a stir internationally with "innovative tactics to identify, document and, if necessary, combat illegal activities on the high seas". The aim of the non-profit organization is to sustainably protect and preserve animals and ecosystems in the oceans. Ecological problems have long been of global importance. Sea Shepherd has also been present in Switzerland lately and now appears for the first time in a public campaign.

Explain how the work innovatively used the outdoor medium.

The aim of the non-profit organization Sea Shepherd Conservation Society (SSCS) is to sustainably protect and preserve animals and ecosystems in the oceans. A simple play on the medium of posters shows what happens with endangered animals in the high seas if we don’t act now to protect them: With two F200 posters hanging next to each other, a maritime idyll was supposed to be displayed - had there not been the empty space between the two posters in which a threatened marine animal "disappeared".