WOULD SHE BE A LEADING EDITOR?

TitleWOULD SHE BE A LEADING EDITOR?
BrandARBETSFÖRMEDLINGEN - THE SWEDISH PUBLIC EMPLOYMENT SERVICE
Category B06. Consumer Services/Business to Business
Product/ServiceEMPLOYMENT SERVICE
Entrant LE BUREAU Stockholm, SWEDEN
Idea Creation LE BUREAU Stockholm, SWEDEN
Media Placement SCREAM MEDIABYRA Stockholm, SWEDEN
Production COLONY Stockholm, SWEDEN
Production 2 SKARP Stockholm, SWEDEN
Production 3 SEñOR STUDIO AB Stockholm, SWEDEN
Production 4 BT STUDIO Hägersten, SWEDEN
Credits
Name Company Position
Josephine Wallin Ankarstrand Le Bureau AD/CD
Gustaf Sehlstedt Le Bureau client manager
John Wernvik Le Bureau project manager
Claes Kjellström Le Bureau copywriter
Mimmi Ericsson Le Bureau final art work
Elisabeth Philipson Le Bureau product manager
Helena De Verdier Arbetsförmedlingen - The Swedish Public Employment Service campaign manager
Mattias Eilola Arbetsförmedlingen - The Swedish Public Employment Service campaign manager
Ulrika Dalin Colony Art Buyer
Jenny Steggo Colony Producer
Gustav Wiking Skarp Photographer
Martin Bergström Skarp set design
Madeleine Thor - stylist
Sandra Wennerstedt Mikas hair and make up
Linda Santiago Truth Projects casting
Lolita Gullstrand Röster casting
Jan Selling Scream media planner

Cultural / Context information for the jury

The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence. The idea for this campaign was to pick five famous people in Sweden. The best in their field. Then we retouched them with a disability and a controversial question. All the outdoor unit were explained by the same line: Give more people a fair chance at görplats.se. This is a website where you can learn more about hiring people with disabilities. Execution: First we took photos of people with disabilities and the prostheses. After that we took photos of our famous people standing in the same position. Then the retusch begun to match everything.

Translation. Provide a full English translation of any text.

Would she be our most famous influencer? Therése Lindgren, influencer Give more people a fair chance at görplats.se Would he be an acclaimed entrepreneur? Pär Svärdson, founder Apotea pharmacy Give more people a fair chance at görplats.se Would he perform on our biggest stages? Adam Tensta, artist Give more people a fair chance at görplats.se Would she be a top CEO? Helénè Barnekow, CEO Microsoft Give more people a fair chance at görplats.se Would she be a leading editor? Amelia Adamo, editor Give more people a fair chance at görplats.se

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Yes.