THE NOT BIG MACS

Short List
ClientBURGER KING
Category B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
TitleTHE NOT BIG MACS
Product/ServiceHAMBURGER
Entrant INGO Stockholm, SWEDEN
Idea Creation INGO Stockholm, SWEDEN
PR INGO Stockholm, SWEDEN
Production INGO Stockholm, SWEDEN
Additional Company VERIZON Stockholm, SWEDEN
Credits
Name Company Position
Björn Ståhl INGO Sthlm Executive Creative Director
Max Hultberg INGO Sthlm Art Director
Magnus Ivansson INGO Sthlm Copywriter
Mia Melani INGO Sthlm Account Manager
Erik Karlsson INGO Sthlm Account Manager
Simon Stefansson INGO Sthlm Head of Strategy
Stefan Kindgren INGO Sthlm Technical Director
Åsa Eklund INGO Sthlm Graphic Designer

Cultural / Context information for the jury

17th of January 2019 it became widely known in the world press that McDonalds lost a case where they had sued a small Irish hamburger chain called Super Macs. They no longer had the exclusive rights to the trademark name Big Mac within the EU. All global big media reported about this. Only one week later Burger King in Sweden renamed their burgers on the meny board in restaurants - The Not Big Macs were introduced.

Translation. Provide a full English translation of any text.

Not necessary

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Yes