BUSHE

TitleBUSHE
BrandBUSHE
Category E01. Standard Sites
Product/ServiceCAFE NETWORK
Entrant SUPREMATIKA Moscow, RUSSIA
Idea Creation SUPREMATIKA Moscow, RUSSIA
PR SUPREMATIKA Moscow, RUSSIA
Production SUPREMATIKA Moscow, RUSSIA
Credits
Name Company Position
Vladimir Lifanov Suprematika Creative Director
Marina Lokteeva Suprematika Leader
Eugenia Maximova Suprematika Graphic Designer
Valerya Vaitsekhovskaya Suprematika Graphic Designer
Anastasia Ashukina Suprematuja Graphic Designer
Roman Pevzner Bushe Commercial director
Evgenia Pesyakova Bushe PR Director
Oleg Lega Bushe Owner

Write a short summary of what happens in the digital or ambient execution or campaign.

Bushe's philosophy is based on a simple wordplay formula - “есть настоящее”, translates as "keep eat [it] true [real]". It focuses on the content, and not on the external gloss. We suggested to Bushe's customers to create ad posters themselves and tag them with a hashtag #естьнастоящее. The new visual Identity graphically continues the company's philosophy. So the design not only about cafes. It is about city.

Cultural / Context information for the jury

Bushe is a big chain of 40 city cafes in St. Petersburg. Over 20 years of work, Bushe has become an integral symbol of St. Petersburg with city's a special urban range, people with their stories, the architecture and the weather.