M – STREAM CARS LIKE MUSIC
| Title | M – STREAM CARS LIKE MUSIC |
| Brand | VOLVO CAR MOBILITY |
| Product/Service | SMART CAR SHARING SERVICE |
| Category |
C01. Animated Digital Screens |
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Entrant
|
ACNE Stockholm, SWEDEN
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Idea Creation
|
ACNE Stockholm, SWEDEN
|
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Production
|
ACNE Stockholm, SWEDEN
|
Credits
| Johan Bello |
Acne |
Executive Creative Director |
| Niclas Bergström |
Acne |
Client Director |
| David Aronson |
Acne |
Senior Copywriter |
| Olivia Widmark |
Acne |
Copywriter |
| Emma Kirsch |
Acne |
Copywriter |
| Isaac Bonnier |
Acne |
Art Director |
| Julia Staberg |
Acne |
Account Manager |
| Caroline Tell |
Acne |
Planner |
| David Hammarström |
Acne |
Craft lead |
| Henrik Åkerberg |
Acne |
Final Art |
| Bruno Marconi |
Acne |
Art Director |
Write a short summary of what happens in the digital or ambient execution or campaign.
Volvo Car Mobility launched a new smart car sharing service, M, that with artificial intelligence gets better and better with every booked trip. So how can we position and create a brand that stands? When the world talked about car sharing, we distinguished ourselves and launched car streaming.
The launch campaign, Stream Cars like Music, positions M as a natural part of the streaming world and how people live today. Instead of music and films, they now make it possible to stream cars. The campaign flirts back both visually and semantic with well-known expressions from the streaming world.
Tell the jury about the animated / interactive / dynamic component of the work.
Yes