M – STREAM CARS LIKE MUSIC

TitleM – STREAM CARS LIKE MUSIC
BrandVOLVO CAR MOBILITY
Category C01. Animated Digital Screens
Product/ServiceSMART CAR SHARING SERVICE
Entrant ACNE Stockholm, SWEDEN
Idea Creation ACNE Stockholm, SWEDEN
Production ACNE Stockholm, SWEDEN
Credits
Name Company Position
Johan Bello Acne Executive Creative Director
Niclas Bergström Acne Client Director
David Aronson Acne Senior Copywriter
Olivia Widmark Acne Copywriter
Emma Kirsch Acne Copywriter
Isaac Bonnier Acne Art Director
Julia Staberg Acne Account Manager
Caroline Tell Acne Planner
David Hammarström Acne Craft lead
Henrik Åkerberg Acne Final Art
Bruno Marconi Acne Art Director

Write a short summary of what happens in the digital or ambient execution or campaign.

Volvo Car Mobility launched a new smart car sharing service, M, that with artificial intelligence gets better and better with every booked trip. So how can we position and create a brand that stands? When the world talked about car sharing, we distinguished ourselves and launched car streaming. The launch campaign, Stream Cars like Music, positions M as a natural part of the streaming world and how people live today. Instead of music and films, they now make it possible to stream cars. The campaign flirts back both visually and semantic with well-known expressions from the streaming world.

Tell the jury about the animated / interactive / dynamic component of the work.

Yes