Short List
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Category B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant NORD DDB Stockholm, SWEDEN
Idea Creation NORD DDB Stockholm, SWEDEN
Media Placement OMD Stockholm, SWEDEN
Name Company Position
Andreas Dahlqvist NORD DDB Stockholm CCO
Johanna Björnfot NORD DDB Stockholm Client Director
Erik Woxberg NORD DDB Stockholm Client Manger
Petter Dixelius NORD DDB Stockholm Copywriter
Joel Ekstrand NORD DDB Stockholm Art Director
Svante Pårup NORD DDB Stockholm Copywriter
Anton Bolin NORD DDB Stockholm Art Director
Sebastian Reinbring NORD DDB Stockholm Grapihc Designer
Ylva Höckerlind NORD DDB Stockholm Graphic Designer
Christian Björnerhag NORD DDB Stockholm Retocher
Anna Lisspers NORD DDB Stockholm Print Production Manager
Christoffer Rönnblad McDonald's Marketing Director
Lisa Palm Danielsson McDonald's Senior Marketing Manager
Selma Felic McDonald's Sweden Marketing Manager

Cultural / Context information for the jury

McDonald’s in Sweden launched Big Mac Bacon. Simply a classic with bacon. To promote the news we added bacon to other things that are just as classic as The Big Mac – famous artworks. Bacon was put on the shoulder of Leonardo da Vinci's "Mona Lisa," on the pitchfork in Grant Wood's' "American Gothic" and on the jacket of Van Gogh's self-portrait. Every delicious strip of bacon was imitated in the style of each artwork.

Translation. Provide a full English translation of any text.

A classic. With bacon. Try the new Big Mac Bacon.

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Smaller (1185 x 1750mm)