| Title | BEEBOARDS |
| Brand | MCDONALD'S |
| Product/Service | FAST FOOD RESTAURANTS |
| Category |
D04. Design for Promotional Items |
|
Entrant
|
NORD DDB Stockholm, SWEDEN
|
|
Idea Creation
|
NORD DDB Stockholm, SWEDEN
|
|
Production
|
HAVELLE Nacka, SWEDEN
|
|
Production 2
|
GREYSON MöBELDESIGN & SNICKERI Ljusterö, SWEDEN
|
|
Production 3
|
GREYSON MöBELDESIGN & SNICKERI Ljusterö, SWEDEN
|
|
Additional Company
|
JCDECAUX Stockholm, SWEDEN
|
Credits
| Andreas Dahlqvist |
NORD DDB Stockholm |
CCO |
| Jens Welin |
NORD DDB Stockholm |
Senior Client Director |
| Johanna Björnfot |
NORD DDB Stockholm |
Client Director |
| Stina Nyberg |
NORD DDB Stockholm |
Client Manager |
| Annie Leander |
NORD DDB Stockholm |
Client Mangaer |
| Tobias Bergenwall |
NORD DDB Stockholm |
Creative Producer |
| Petter Dixelius |
NORD DDB Stockholm |
Copywriter |
| Joel Ekstrand |
NORD DDB Stockholm |
Art Director |
| Jesper Andersson |
NORD DDB Stockholm |
Communications Planner |
| Lisa Ström |
NORD DDB Stockholm |
Planner |
| Pärmartin Jonsson |
NORD DDB Stockholm |
Graphic Designer |
| Daniel Liljas |
NORD DDB Stockholm |
Graphic Designer |
| Elin Wiger Fengnell |
NORD DDB Stockholm |
Graphic Designer |
| Anna Lisspers |
NORD DDB Stockholm |
Print Production Manager |
| Susanne Johansson |
NORD DDB Stockholm |
PR Director |
| Jonas Eriksson |
NORD DDB Stockholm |
Social Media & Content Manager |
| Natan Gullström |
NORD DDB Stockholm |
Photographer |
| Olle Lindholm |
NORD DDB Stockholm |
Photographer |
| Christian Björnerhag |
NORD DDB Stockholm |
Retocher |
| Denice Heurlin |
House Agency |
Post Producer |
| Natan Gullström |
House Agency |
Editor |
| Christian Björnerhag |
NORD DDB Stockholm |
Grade |
| Christoffer Rönnblad |
McDonald's |
Marketing Director |
| Lisa Palm Danielsson |
McDonald's |
Senior Marketing Manager |
| Selma Felic |
McDonald's Sweden |
Marketing Manager |
| Sofie Lager |
McDonald's Sweden |
Marketing Manager |
| Roland Edin |
McDonald's Sweden |
Franchisetagare |
| Ivan Ström |
McDonald's Sweden |
Franchisetagare |
Translation. Provide a full English translation of any text.
Copy on franchisee billboards:
Headline: Always open
Body copy. This billboard is also a bee hotel. To promote biodiversity.
Copy on JC Decaux billboard:
Headline on front: Now we’re opening up for thousands of wild guests.
Body copy front: We’ve built bee hotels on the backside of this billboard. To promote biodiversity.
(McD logo) Big enough to make a difference
Copy on backside:
We’ve used the back of this billboard to create habitats for thousands of wild bees. To promote biodiversity.
(McD & JC Decaux logos) Big enough to make a difference
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Yes.
Cultural / Context information for the jury
Since two years back, McDonald’s Sweden’s creative platform is “Big enough to make a difference” which has a big focus on the positive butterfly effect that comes when a big brand starts making moves in the right direction. Some Swedish McDonald’s franchisees have beehives on their restaurants’ rooftops. The BeeBoards is a way to scale up that initiative to also include wild bees.