CARE WHILE YOU CARE

TitleCARE WHILE YOU CARE
BrandPINK RIBBON DEUTSCHLAND
Product/ServicePINK RIBBON CARE WHILE YOU CARE SHOWER GEL & BODY LOTION
Category D04. Design for Promotional Items
Entrant DDB DÜSSELDORF, GERMANY
Idea Creation DDB DÜSSELDORF, GERMANY
Media Placement DDB DÜSSELDORF, GERMANY
Production DDB DÜSSELDORF, GERMANY
Production 2 CHAMAELEON DIGITAL VISION Düsseldorf, GERMANY
Production 3 MEDIAMONKS Hilversum, THE NETHERLANDS
Credits
Name Company Position
Dennis May DDB Group Germany Chief Creative Officer
Kristine Holzhausen DDB Group Germany Executive Creative Director
Dominika Zajac DDB Group Germany Senior Art Director
Jeannette Bohné DDB Group Germany Senior Copywriter
Mona Elobeid DDB Group Germany Managing Director
Nina Bals DDB Group Germany Senior Account Manager
Linda Koenen DDB Group Germany Group Account Director
Benedikt Görts DDB Group Germany Senior Producer
Luisa Wahlefeld DDB Group Germany Social Media Manager
Cathrin Beck Cathrin Beck Fotografie Photographer

Write a short summary of what happens in the digital or ambient execution or campaign.

The brand was created from scratch, starting with the name: CARE WHILE YOU CARE. Also the holistic design, including the unique icons and the whole packaging. The ingredients were carefully chosen with the intention to create a harm-free product that is fun to use and that women love to have in their bath.​ To launch the first edition of CARE WHILE YOU CARE, Pink Ribbon teamed up with a hotel chain, handing out a product set to every woman checking in, and cooperated with influential German and international celebrities to raise awareness and spread the message to their millions of followers. ​A website was created to give women more information about self checking and giving the opportunity to donate for Pink Ribbon. By giving women smartly designed body care products Pink Ribbon changed their body-care-routine into a life-saving-routine.