GAME OF THRONES CRYPT

TitleGAME OF THRONES CRYPT
BrandAMEDIATEKA
Category D06. Live Advertising & Events
Product/ServiceAMEDIATEKA - ONLINE VIDEO SERVICE. HOME OF HBO IN RUSSIA
Entrant BBDO Moscow, RUSSIA
Idea Creation BBDO Moscow, RUSSIA
Production THE MARKETING ARM Moscow, RUSSIA
Production 2 METASHARKS Moscow, RUSSIA
Credits
Name Company Position
Nikolay Megvelidze BBDO Russia Group Chief Creative Officer
Elina Yaroslavskaya BBDO Digital Director
Valery Gorokhov BBDO Russia Group Senior Producer
Vladlena Obukhova BBDO Managing director
Anastastasia Pryamilova BBDO Client Service Director
Elena Ekimenko BBDO Senior Digital Art Director
Denis Zavgorodniy BBDO TV producer
P. Volchok BBDO Creatives
Sergey Kuznetsov METASHARKS.STUDIO Operation leader
Iya Yampolskaya METASHARKS.STUDIO Project manager
Maksim Orlov METASHARKS.STUDIO QA
Andrey Evstafyev METASHARKS.STUDIO Front-end developer
Konstantin Pivovarchuk METASHARKS.STUDIO Back-end developer
Dmitry Shevchenko METASHARKS.STUDIO Back-end developer
Dmitry Rogozhkin Amediateka CMO
Olesya Demidova Amediateka PR director
Ekaterina Ermakova Amediateka Marketing Manager
Alessandra Nelubina Amediateka Creative Director
Elena Kirushina Amediateka Managing Director

Write a short summary of what happens in the digital or ambient execution or campaign.

In 2019 world were waiting the final season of Game of Thrones, the greatest and blood-thirsty saga. In the partnership with Amediateka, home of HBO in Russia, we created a real Game of Thrones Crypt in the center of Moscow. On the area of 2400 sq m. we buried all the characters who died in the previous seasons and had proper funerals for the heroes who died in season 8 which drew crowds of sympathizing audience. All them graves contained a QR-codes with the links on every death. The final episode was showed on the huge screen at a stadium where everybody could see the final death. Over 110,000 people came to the crypt. Hundreds of thousands of pictures in social networks. Millions of comments. Amediateka’s 8th Season viewings increased 700% in comparison with 7th Season. And top of mind awareness upon hearing “the best service for series in Russia”.