M – STREAM CARS LIKE MUSIC
| Title | M – STREAM CARS LIKE MUSIC |
| Brand | VOLVO CAR MOBILITY |
| Product/Service | SMART CAR SHARING SERVICE |
| Category |
E03. Technology |
|
Entrant
|
ACNE Stockholm, SWEDEN
|
|
Idea Creation
|
ACNE Stockholm, SWEDEN
|
|
Production
|
ACNE Stockholm, SWEDEN
|
Credits
| Johan Bello |
Acne |
Executive Creative Director |
| Niclas Bergström |
Acne |
Client Director |
| David Aronson |
Acne |
Senior Copywriter |
| David Hammarström |
Acne |
Craft lead |
| Olivia Widmark |
Acne |
Copywriter |
| Emma Kirsch |
Acne |
Copywriter |
| Bruno Marconi |
Acne |
Art Director |
| Julia Staberg |
Acne |
Account Manager |
| Caroline Tell |
Acne |
Planner |
| Henrik Åkerberg |
Acne |
Final Art |
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Yes
Cultural / Context information for the jury
Volvo Car Mobility launched a new smart car sharing service, M, that with artificial intelligence gets better and better with every booked trip. So how can we position and create a brand that stands? When the world talked about car sharing, we distinguished ourselves and launched car streaming.
The launch campaign, Stream Cars like Music, positions M as a natural part of the streaming world and how people live today. Instead of music and films, they now make it possible to stream cars. The campaign flirts back both visually and semantic with well-known expressions from the streaming world.