REARRANGED

Short List
ClientBERLINER PHILHARMONIKER
Category B05. Media / Entertainment
TitleREARRANGED
Product/ServiceBERLINER PHILHARMONIKER
Entrant SCHOLZ & FRIENDS Berlin, GERMANY
Idea Creation SCHOLZ & FRIENDS Berlin, GERMANY
Credits
Name Company Position
Matthias Spaetgens Scholz & Friends Berlin GmbH Chief Creative Officer
Oliver Handlos Scholz & Friends Berlin GmbH Executive Creative Director
Robert Krause Scholz & Friends Berlin GmbH Executive Creative Director
Philipp Weber Scholz & Friends Berlin GmbH Creative Director
Philipp Weber Scholz & Friends Berlin GmbH Creative Director
Patrick Pichler Scholz & Friends Berlin GmbH Art Director
Felix John Scholz & Friends Berlin GmbH Copywriter
Heribert Schindler Heribert Schindler Photographer
Noshe - Noshe Photographer
Yvonne Haupt Scholz & Friends Berlin GmbH Account Manager
Raul Walch - Artist

Cultural / Context information for the jury

In the summer of 2018, the Berlin Philharmonic faced an artistic and a commercial challenge. Between the departure of the former chief conductor Sir Simon Rattle and the start of his successor Kirill Petrenko, there is an entire season without a chief conductor. How do we communicate this extraordinary season to a demanding audience? The vacancy at the conductor’s stand will not result in disorder or a lack of artistic direction. Instead it offers a chance for creativity. We present the change at the Berlin Philharmonic in a playful manner: with an artistic intervention at their home. Everything in the Berlin Philharmonic Hall is rearranged.

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

smaller