EPIC BATTLE - MOTHER & SON

TitleEPIC BATTLE - MOTHER & SON
BrandTELIA
Category B06. Consumer Services/Business to Business
Product/ServiceTELECOMMUNICATIONS
Entrant FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation FORSMAN & BODENFORS Gothenburg, SWEDEN
Production INDIO Stockholm, SWEDEN
Credits
Name Company Position
Jacob Nelson Forsman & Bodenfors Crative
Adam Ulvegärde Ulvegärde Forsman & Bodenfors Art Director
Agnes Uggla Forsman & Bodenfors Creative
Marcus Hägglöf Forsman & Bodenfors Creative
Thomas Granath Forsman & Bodenfors Creative
Charlotte Nordling Forsman & Bodenfors Account Director:
Martina Carlsson Forsman & Bodenfors Account Manager:
Sara Lemchen Forsman & Bodenfors Designer
Kalle Garmark Forsman & Bodenfors Designer
Maria Hallenborg Forsman & Bodenfors Planner
Maja Bredberg Forsman & Bodenfors PR
Barie Williams Forsman & Bodenfors Business Affairs:
Nicolas Peyrau F&B Studios Director

Cultural / Context information for the jury

In Sweden, online gaming is the most popular hobby among kids. 90% of Swedish children play almost every day. But parents only spend 15 minutes a week engaging in their kids’ online activities. With these insights in mind, telecom company Telia wants to welcome parents to the world of gaming. To enter the realm of online gaming with credibility, we knew we had to take the children’s perspective with us in every step of the execution. Resulting in an epic gaming adventure with one true hero – the daughter.

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

No