BMW MONZA, SAHARA

TitleBMW MONZA, SAHARA
BrandBMW ITALIA
Product/ServiceBMW X5
Category D05. Special Build
Entrant M&C SAATCHI Milan, ITALY
Idea Creation M&C SAATCHI Milan, ITALY
Media Placement VIZEUM Milan, ITALY
PR M&C SAATCHI PR Milan, ITALY
Production UTOPIA Milan, ITALY
Credits
Name Company Position
Luca Scotto di Carlo M&C Saatchi Milano Executive Creative Director
Vincenzo Gasbarro M&C Saatchi Milano Executive Creative Director
Stefano Guidi M&C Saatchi Milano Creative Director
Armando Viale M&C Saatchi Milano Creative Director
Michele Bellini M&C Saatchi Milano Copywriter
Roberto Ardigò M&C Saatchi Milano Art Director
Leopoldo Schutz M&C Saatchi Milano Head of UX/UI Design
Alessandro Pomè M&C Saatchi Milano Digital Designer
Barbara Pusca M&C Saatchi Milano Client Service Director
Daria Burzoni M&C Saatchi Milano Account Director
Massimo Capucci M&C Saatchi Milano Head of Planning
Federico Fornasari M&C Saatchi Milano Production Director
Vincenzo Gasbarro Utopia Director
Claudio Cingoli Utopia 1st AD
Luciano Roversi Utopia Key Grip
Luca Esposito Utopia Director of Photography
Francesco di Trani Utopia Executive Producer
Federico Fornasari Utopia Executive Producer
Francesco Crespi Utopia Head of Production
Habib El Kilali Utopia Service Executive Producer
Giovanni La Monaca Utopia Production Manager
Nicholas Grundy Utopia Producer
Irene Rei Utopia Producer
Andrea Cima Utopia Production Assistant
Marco Oriani Utopia Production Assistant
Sebastiano Tomada Utopia Content Director
Manuel Savoia Utopia Head of Editor
Tommaso Quartana Utopia Editor
Elia Bersani Utopia Editor
Luigia Sergio Utopia Post Production Supervisor
Silvia Marini Utopia Post Producer
Tommaso Lisca Utopia Photographer
Simon Gottlieb Utopia VFX Supervisor
Claudio Beltrami Utopia Grading
Francesco Leali Utopia Sound Design

Write a short summary of what happens in the digital or ambient execution or campaign.

The all new BMW X5 is equipped with best in class off-road technologies. But above of all it’s a BMW. So to prove its capabilities we took an international icon of performance and sportsmanship and relocated it where only a BMW X5 can succeed, ensuring the utmost driving pleasure. With a 5793 meter long circuit through the sands and rocks of the Sahara, Monza’s historic race track came to life in the heart of the desert. Engineers, surveyors and technicians have worked hard to faithfully reproduce a life-size replica of every turn, every straight, every chicane, using the original track’s turning circles and distances. A monumental effort culminating with an unprecedented test: to drive the new BMW X5 in one of the planet’s most hostile environments, just as you would at “The Temple of Speed”. An stunt turned it into an experience millions can relive across media platforms.

Cultural / Context information for the jury

The all new BMW X5 is equipped with best in class off-road technologies that allow it to bring the iconic BMW driving pleasure literally on every terrain. The Monza Circuit is universally known as “The Temple of Speed” and in Italy, of course, it’s considered an icon of performance, deeply connected with our racing imaginary. From the names of its legendary turns and chicanes, to the unique “L” shape of the track.