GREAT BEER TRAVELS - MOSCOW

ClientSTELLA ARTOIS
Category A01. Fast Moving Consumer Goods
TitleGREAT BEER TRAVELS - MOSCOW
Product/ServiceSTELLA ARTOIS LAGER
Entrant TBWA\BELGIUM Brussels, BELGIUM
Idea Creation TBWA\BELGIUM Brussels, BELGIUM
Media Placement TBWA\BELGIUM Brussels, BELGIUM
PR TBWA\BELGIUM Brussels, BELGIUM
Production TBWA\BELGIUM Brussels, BELGIUM
Credits
Name Company Position
Jeroen Bostoen TBWA\Belgium Executive Creative Director
Kristof Janssens TBWA\Belgium Strategic Director
Pieter Claeys TBWA\Belgium Copywriter
Wouter Pardaens TBWA\Belgium Art Director
Roxane Schneider TBWA\Belgium Art Director
David Maertens TBWA\Belgium Art Director
Jochen De Greef TBWA\Belgium Client Services Director
Max Fauconnier TBWA\Belgium Account Director
Rosemarijn Bol Raap TBWA\Belgium Account Executive
Sébastien Bontemps TBWA\Belgium Graphic Designer
Christophe Liekens TBWA\Belgium Graphic Designer
Yves Van Hacht TBWA\Belgium Art Director
Patti Secci TBWA\Belgium Mac Artist
Annick Cohen TBWA\Belgium Mac Artist
Elly Laureys TBWA\Belgium Art Buyer
Kenn van Lijsebeth TBWA\Belgium PR Creative

Cultural / Context information for the jury

Belgium is a very small country, mostly known for our football players, delicious chocolate and of course our beloved beer. And out of all those Belgian beers, Stella Artois is the most iconic. It has traveled far and wide, becoming the reference in beer in more than 180 countries. So wherever Belgians travel, there’s always Stella Artois that reminds them of home and makes them proud to be Belgian. So after 12 years without campaigning in Belgium, Stella Artois showcased where it had been in the meantime. We delivered proof that our beer truely is loved all over the world. In an outdoor campaign, we showed outdoor ads from Stella Artois on iconic locations and cities from around the globe, making Belgians proud of our beer.

Translation. Provide a full English translation of any text.

Everything is in English.

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Larger. This campaign only appeared in big formats. Size depended on the location: * 5700mm X 3550mm (Antwerp) * 20000mm X 8000mm (Brussels 1) * 20610mm X 8500mm (Brussels 2)