GREAT BEER TRAVELS - LOS ANGELES
Title | GREAT BEER TRAVELS - LOS ANGELES |
Brand | STELLA ARTOIS |
Product/Service | STELLA ARTOIS LAGER |
Category |
A01. Fast Moving Consumer Goods |
Entrant
|
TBWA\BELGIUM Brussels, BELGIUM
|
Idea Creation
|
TBWA\BELGIUM Brussels, BELGIUM
|
Media Placement
|
TBWA\BELGIUM Brussels, BELGIUM
|
PR
|
TBWA\BELGIUM Brussels, BELGIUM
|
Production
|
TBWA\BELGIUM Brussels, BELGIUM
|
Credits
Jeroen Bostoen |
TBWA\Belgium |
Executive Creative Director |
Kristof Janssens |
TBWA\Belgium |
Strategic Director |
Pieter Claeys |
TBWA\Belgium |
Copywriter |
Wouter Pardaens |
TBWA\Belgium |
Art Director |
Roxane Schneider |
TBWA\Belgium |
Art Director |
David Maertens |
TBWA\Belgium |
Art Director |
Jochen De Greef |
TBWA\Belgium |
Client Services Director |
Max Fauconnier |
TBWA\Belgium |
Account Manager |
Rosemarijn Bol Raap |
TBWA\Belgium |
Account Executive |
Sébastien Bontemps |
TBWA\Belgium |
Graphic Designer |
Christophe Liekens |
TBWA\Belgium |
Graphic Designer |
Yves Van Hacht |
TBWA\Belgium |
Art Director |
Patti Secci |
TBWA\Belgium |
Mac Artist |
Annick Cohen |
TBWA\Belgium |
Mac Artist |
Elly Laureys |
TBWA\Belgium |
Art Buyer |
Kenn van Lijsebeth |
TBWA\Belgium |
PR Creative |
Cultural / Context information for the jury
Belgium is a very small country, mostly known for our football players, delicious chocolate and of course our beloved beer. And out of all those Belgian beers, Stella Artois is the most iconic. It has traveled far and wide, becoming the reference in beer in more than 180 countries. So wherever Belgians travel, there’s always Stella Artois that reminds them of home and makes them proud to be Belgian.
So after 12 years without campaigning in Belgium, Stella Artois showcased where it had been in the meantime. We delivered proof that our beer truely is loved all over the world. In an outdoor campaign, we showed outdoor ads from Stella Artois on iconic locations and cities from around the globe, making Belgians proud of our beer.
Translation. Provide a full English translation of any text.
Everything is in English.
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Larger. This campaign only appeared in big formats. Size depended on the location:
* 5700mm X 3550mm (Antwerp)
* 20000mm X 8000mm (Brussels 1)
* 20610mm X 8500mm (Brussels 2)