THE UNDERWATER POSTER

TitleTHE UNDERWATER POSTER
BrandWARNER BROS ENTERTAINMENT FRANCE
Category E02. Ambient Outdoor
Product/ServiceAQUAMAN FILM
Entrant WARNER BROS ENTERTAINMENT FRANCE Neuilly-Sur-Seine, FRANCE
Idea Creation BRAND STATION Paris, FRANCE
Media Placement BRAND STATION Paris, FRANCE
Production L'ALTERNATIVE Paris, FRANCE
Production 2 METROPOLE Gennevilliers, FRANCE
Credits
Name Company Position
Loic Chauveau Brand Station Chief Creative Officer
Damien Guiol Brand Station Creative Director & Art Director
Samy Benama Brand Station Creative Director & Copywriter
Hugo Venutier Brand Station Art Director
Elise Bussac Brand Station Copywriter
Djavid Karmaly Brand Station Copywriter
Louis Wallet Brand Station Motion Designer
Noe Paris Brand Station Motion Designer
Xavier Delaporte Brand Station Business Director
Johanna Varlet Brand Station Account Manager
Natcha Crea Brand Station New Business Manager
Fabien Manzano Martinez Brand Station PR Manager
Remy Guizerix Brand Station Agency Producer
Laetitia Bernard Brand Station Production Manager
Pauline Juliano Brand Station Production Manager
Emmanuel Cuesta Kuest Prod Director

Write a short summary of what happens in the digital or ambient execution or campaign.

For this campaign, we printed one single massive poster (495 square meters, 1,5 tons) which was set-up at the bottom of the Pailleron olympic-sized swimming pool in Paris. Our target audience was the general public : people were able to come and see the poster at the swimming pool. As for swimmers, they were able to truly take the experience to the next level by swimming directly with the poster.

Cultural / Context information for the jury

In a context where people don’t ever bother to look at advertising posters anymore, how can we create an impactful poster campaign that truly stands out for the upcoming release of Aquaman in movie theaters ?