VOTE FOR MEAL

Bronze eurobest Award

Demo Film

Presentation Image

ClientLIDL
Category D05. Special Build
TitleVOTE FOR MEAL
Product/ServiceFRESH PRODUCTS (ALIMENTATION)
Entrant BBDO BELGIUM Brussels, BELGIUM
Idea Creation BBDO BELGIUM Brussels, BELGIUM
Media Placement BBDO BELGIUM Brussels, BELGIUM
PR BBDO BELGIUM Brussels, BELGIUM
Production BBDO BELGIUM Brussels, BELGIUM
Credits
Name Company Position
Sebastien De Valck BBDO Creative Director
Arnaud Pitz BBDO Creative Director
Gaëtan Gomez Garcia BBDO Creative
Verheyleweghen Gregory BBDO Creative
Isabel Peeters BBDO Chief Commercial Officer
Michelle Stas BBDO Account Director
Melissa Fastenaekels BBDO Account Manager
Shi Qi Ji BBDO Account Executive
Patricia Van De Kerckhove BBDO Head of RTV
Renée Vermeire BBDO RTV Producer & Art Buyer
Silk Ricour BBDO Producer
Lac-Long Phung BBDO Producer
Elena Radi BBDO Producer
Karine Uytterhoeven BBDO Planning Director
Dirk Peremans BBDO Marketing Strategy Lead & Partner
Samuel Eggermont BBDO Strategic planner
Roxane Lemaire Bounce Rocks Executive Producer
Filip Vanzieleghem Filip Vanzieleghem Photographer
Tom Vandewiele Freelance Retoucher Retoucher
Serge Catalan Freelance Retoucher Retoucher

Write a short summary of what happens in the digital or ambient execution or campaign.

By hijacking the look and feel of electoral posters, we transformed this political media into commercial media and created posters for Lidl, a retailer. NB: Elections were held in Belgium on 26 May 2019.

Cultural / Context information for the jury

Lidl is a large brand of supermarkets in Belgium. In May 2019, Lidl launched a new 360° campaign with a message "make a good impression with our fresh products". The key visual showed someone presenting and tempting the audience with an appetising plate of cooked food. However, at the time of this campaign, there were other campaigns that were attracting all the attention: it was election time, and many politicians had posters promoting themselves and their party. Posters were everywhere in the streets trying to influence Belgians in their voting choice on May 26. So to attract attention to our Lidl campaign, we hijacked these electoral posters and transformed them into commercial posters with the slogan "make a good impression with our fresh products".