Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A06 Consumer Services/Business to Business
SALVADOR DALI
WELTI-FURRER FINE ART TRANSPORT / FINE ART TRANSPORT
RUF LANZ Zürich SWITZERLAND RUF LANZ
Zürich
SWITZERLAND
FRIDA KAHLO
WELTI-FURRER FINE ART TRANSPORT / FINE ART TRANSPORT
RUF LANZ Zürich SWITZERLAND RUF LANZ
Zürich
SWITZERLAND
Short List
VINCENT VAN GOGH
WELTI-FURRER FINE ART TRANSPORT / FINE ART TRANSPORT
RUF LANZ Zürich SWITZERLAND RUF LANZ
Zürich
SWITZERLAND
Short List
A07 Not-for-profit / Charity / Governemt
SUMMER SCHOOL
AMNESTY INTERNATIONAL / SUMMER WORKSHOP HUMAN RIGHTS
AIR PARTNER OF McCANN Brussels BELGIUM AIR PARTNER OF McCANN
Brussels
BELGIUM
FALL/WINTER
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
DDB PARIS FRANCE DDB PARIS
FRANCE
Short List
FRENCH BLAST
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
DDB PARIS FRANCE DDB PARIS
FRANCE
FASHION VICTIME
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
DDB PARIS FRANCE DDB PARIS
FRANCE
Short List
MISSILE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
DDB PARIS FRANCE DDB PARIS
FRANCE
SHOWROOM
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
DDB PARIS FRANCE DDB PARIS
FRANCE
SHARK
SEA SHEPHERD / PROTECT SEALIFE
SERVICEPLAN SUISSE Zürich SWITZERLAND SERVICEPLAN SUISSE
Zürich
SWITZERLAND
SWORDFISH
SEA SHEPHERD / PROTECT SEALIFE
SERVICEPLAN SUISSE Zürich SWITZERLAND SERVICEPLAN SUISSE
Zürich
SWITZERLAND
TURTLE
SEA SHEPHERD / PROTECT SEALIFE
SERVICEPLAN SUISSE Zürich SWITZERLAND SERVICEPLAN SUISSE
Zürich
SWITZERLAND
IDA
THE SWEDISH ARMED FORCES / THE SWEDISH ARMED FORCES
VOLT Stockholm SWEDEN VOLT
Stockholm
SWEDEN
JENS
THE SWEDISH ARMED FORCES / THE SWEDISH ARMED FORCES
VOLT Stockholm SWEDEN VOLT
Stockholm
SWEDEN
A08 Corporate Social Responsibility (CSR) / Corporate Image
SH*TTY SCOOTERS
LIME / ELECTRIC SCOOTER
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
THESE SCOOTERS ARE SUCH A F*CKING PAIN
LIME / ELECTRIC SCOOTER
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
SCOOTERS REALLY P*SS ME OFF
LIME / ELECTRIC SCOOTER
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
B01 Fast Moving Consumer Goods
HAVE A TASTEFUL JOURNEY
PAULIG / CITY COFFEES
BOB THE ROBOT Helsinki FINLAND BOB THE ROBOT
Helsinki
FINLAND
COLOMBIA
PAULIG / ORIGINS BLEND
BOB THE ROBOT Helsinki FINLAND BOB THE ROBOT
Helsinki
FINLAND
INDONESIA
PAULIG / ORIGINS BLEND
BOB THE ROBOT Helsinki FINLAND BOB THE ROBOT
Helsinki
FINLAND
TANZANIA
PAULIG / ORIGINS BLEND
BOB THE ROBOT Helsinki FINLAND BOB THE ROBOT
Helsinki
FINLAND
DEAD MAN
SPREEQUELL MINERALBRUNNEN GMBH / MINERALWATER
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
MELTING FACE
SPREEQUELL MINERALBRUNNEN GMBH / MINERALWATER
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
DIVER
SPREEQUELL MINERALBRUNNEN GMBH / MINERALWATER
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
BOTTLE MOUTH
SPREEQUELL MINERALBRUNNEN GMBH / MINERALWATER
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
SHADOWMAN
SPREEQUELL MINERALBRUNNEN GMBH / MINERALWATER
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
TURTLE
LOLOX AG / LOLIPOP CANDY
SERVICEPLAN SUISSE Zürich SWITZERLAND SERVICEPLAN SUISSE
Zürich
SWITZERLAND
FROG
LOLOX AG / LOLIPOP CANDY
SERVICEPLAN SUISSE Zürich SWITZERLAND SERVICEPLAN SUISSE
Zürich
SWITZERLAND
BEAR
LOLOX AG / LOLIPOP CANDY
SERVICEPLAN SUISSE Zürich SWITZERLAND SERVICEPLAN SUISSE
Zürich
SWITZERLAND
B02 Healthcare
GRASS
APOTEKET / SWEDISH PHARMACY
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
BIRCH
APOTEKET / SWEDISH PHARMACY
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
MUGWORT
APOTEKET / SWEDISH PHARMACY
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
POHJOLA SAIRAALA - THE BARE BONES
POHJOLA SAIRAALA / HOSPITAL SERVICE WITH SPORT INJURY FOCUS
MILTTON Helsinki FINLAND MILTTON
Helsinki
FINLAND
B03 Durable Consumer Goods including Automotive
PARANOIA
DAIMLER AG / SMART / SMART FORTWO
BBDO Berlin GERMANY BBDO
Berlin
GERMANY
B04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE NOT BIG MACS
BURGER KING / HAMBURGER
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
Short List
BEIJING
MCDONALD`S / FMCG
LEO BURNETT MOSCOW RUSSIA LEO BURNETT MOSCOW
RUSSIA
LONDON
MCDONALD`S / FMCG
LEO BURNETT MOSCOW RUSSIA LEO BURNETT MOSCOW
RUSSIA
NEW YORK
MCDONALD`S / FMCG
LEO BURNETT MOSCOW RUSSIA LEO BURNETT MOSCOW
RUSSIA
MILAN
MCDONALD`S / FMCG
LEO BURNETT MOSCOW RUSSIA LEO BURNETT MOSCOW
RUSSIA
PLANE
BACK MARKET / BACK MARKET
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
OPERA
BACK MARKET / BACK MARKET
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
BOAT
BACK MARKET / BACK MARKET
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
MONA LISA OOH
MCDONALD'S / FAST FOOD RESTAURANT
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Short List
AMERICAN GOTHIC OOH
MCDONALD'S / FAST FOOD RESTAURANT
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Short List
VAN GOGH OOH
MCDONALD'S / FAST FOOD RESTAURANT
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Short List
ARIZONA – RHINELAND
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
Short List
GUILIN - KROMLAU
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
Short List
SANTOS – BERLIN
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
Short List
VANCOUVER - BAVARIA
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
Short List
NEW YORK - FRANKFURT
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
Short List