Title Brand Product / Service Entrant Company Location Award
A06 Consumer Services/Business to Business
SALVADOR DALI
WELTI-FURRER FINE ART TRANSPORT / FINE ART TRANSPORT
RUF LANZ Zürich SWITZERLAND
FRIDA KAHLO
WELTI-FURRER FINE ART TRANSPORT / FINE ART TRANSPORT
RUF LANZ Zürich SWITZERLAND
Short List
VINCENT VAN GOGH
WELTI-FURRER FINE ART TRANSPORT / FINE ART TRANSPORT
RUF LANZ Zürich SWITZERLAND
Short List
A07 Not-for-profit / Charity / Governemt
IDA
THE SWEDISH ARMED FORCES / THE SWEDISH ARMED FORCES
VOLT Stockholm SWEDEN
JENS
THE SWEDISH ARMED FORCES / THE SWEDISH ARMED FORCES
VOLT Stockholm SWEDEN
FALL/WINTER
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
DDB PARIS FRANCE
Short List
FRENCH BLAST
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
DDB PARIS FRANCE
FASHION VICTIME
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
DDB PARIS FRANCE
Short List
MISSILE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
DDB PARIS FRANCE
SHOWROOM
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
DDB PARIS FRANCE
SUMMER SCHOOL
AMNESTY INTERNATIONAL / SUMMER WORKSHOP HUMAN RIGHTS
AIR PARTNER OF McCANN Brussels BELGIUM
SHARK
SEA SHEPHERD / PROTECT SEALIFE
SERVICEPLAN SUISSE Zürich SWITZERLAND
SWORDFISH
SEA SHEPHERD / PROTECT SEALIFE
SERVICEPLAN SUISSE Zürich SWITZERLAND
TURTLE
SEA SHEPHERD / PROTECT SEALIFE
SERVICEPLAN SUISSE Zürich SWITZERLAND
A08 Corporate Social Responsibility (CSR) / Corporate Image
SH*TTY SCOOTERS
LIME / ELECTRIC SCOOTER
BUZZMAN Paris FRANCE
THESE SCOOTERS ARE SUCH A F*CKING PAIN
LIME / ELECTRIC SCOOTER
BUZZMAN Paris FRANCE
SCOOTERS REALLY P*SS ME OFF
LIME / ELECTRIC SCOOTER
BUZZMAN Paris FRANCE
B01 Fast Moving Consumer Goods
HAVE A TASTEFUL JOURNEY
PAULIG / CITY COFFEES
BOB THE ROBOT Helsinki FINLAND
COLOMBIA
PAULIG / ORIGINS BLEND
BOB THE ROBOT Helsinki FINLAND
INDONESIA
PAULIG / ORIGINS BLEND
BOB THE ROBOT Helsinki FINLAND
TANZANIA
PAULIG / ORIGINS BLEND
BOB THE ROBOT Helsinki FINLAND
DEAD MAN
SPREEQUELL MINERALBRUNNEN GMBH / MINERALWATER
JUNG VON MATT Hamburg GERMANY
MELTING FACE
SPREEQUELL MINERALBRUNNEN GMBH / MINERALWATER
JUNG VON MATT Hamburg GERMANY
DIVER
SPREEQUELL MINERALBRUNNEN GMBH / MINERALWATER
JUNG VON MATT Hamburg GERMANY
BOTTLE MOUTH
SPREEQUELL MINERALBRUNNEN GMBH / MINERALWATER
JUNG VON MATT Hamburg GERMANY
SHADOWMAN
SPREEQUELL MINERALBRUNNEN GMBH / MINERALWATER
JUNG VON MATT Hamburg GERMANY
TURTLE
LOLOX AG / LOLIPOP CANDY
SERVICEPLAN SUISSE Zürich SWITZERLAND
FROG
LOLOX AG / LOLIPOP CANDY
SERVICEPLAN SUISSE Zürich SWITZERLAND
BEAR
LOLOX AG / LOLIPOP CANDY
SERVICEPLAN SUISSE Zürich SWITZERLAND
B02 Healthcare
GRASS
APOTEKET / SWEDISH PHARMACY
FORSMAN & BODENFORS Gothenburg SWEDEN
BIRCH
APOTEKET / SWEDISH PHARMACY
FORSMAN & BODENFORS Gothenburg SWEDEN
MUGWORT
APOTEKET / SWEDISH PHARMACY
FORSMAN & BODENFORS Gothenburg SWEDEN
POHJOLA SAIRAALA - THE BARE BONES
POHJOLA SAIRAALA / HOSPITAL SERVICE WITH SPORT INJURY FOCUS
MILTTON Helsinki FINLAND
B03 Durable Consumer Goods including Automotive
PARANOIA
DAIMLER AG / SMART / SMART FORTWO
BBDO Berlin GERMANY
B04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
ARIZONA – RHINELAND
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY
Short List
GUILIN - KROMLAU
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY
Short List
SANTOS – BERLIN
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY
Short List
VANCOUVER - BAVARIA
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY
Short List
NEW YORK - FRANKFURT
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY
Short List
OREGON – BAVARIA
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY
Short List
PLANE
BACK MARKET / BACK MARKET
MARCEL Paris FRANCE
OPERA
BACK MARKET / BACK MARKET
MARCEL Paris FRANCE
BOAT
BACK MARKET / BACK MARKET
MARCEL Paris FRANCE
THE NOT BIG MACS
BURGER KING / HAMBURGER
INGO Stockholm SWEDEN
Short List
MONA LISA OOH
MCDONALD'S / FAST FOOD RESTAURANT
NORD DDB Stockholm SWEDEN
Short List
AMERICAN GOTHIC OOH
MCDONALD'S / FAST FOOD RESTAURANT
NORD DDB Stockholm SWEDEN
Short List
VAN GOGH OOH
MCDONALD'S / FAST FOOD RESTAURANT
NORD DDB Stockholm SWEDEN
Short List
BEIJING
MCDONALD`S / FMCG
LEO BURNETT MOSCOW RUSSIA
LONDON
MCDONALD`S / FMCG
LEO BURNETT MOSCOW RUSSIA
NEW YORK
MCDONALD`S / FMCG
LEO BURNETT MOSCOW RUSSIA