Title	THE NON-ISSUE
Brand	L'ORÉAL PARIS
Product/Service	AGE PERFECT
Category	B09. Sponsorship & Brand Partnership
Entrant	McCANN PARIS, FRANCE
Idea Creation	McCANN PARIS, FRANCE
Idea Creation 2	McCANN LONDON, UNITED KINGDOM
Media Placement	CONDÉ NAST INTERNATIONAL London, UNITED KINGDOM
Production	CRAFT LONDON, UNITED KINGDOM
Additional Company	FACEBOOK Paris, FRANCE

Name	Company	Position
Julien Calot	McCann Paris	Executive Creative Director Beauty Team
Rob Brown	McCann London	Executive Creative Director Beauty Team
Regan Warner	McCann London	Creative Director Beauty Team
Riccardo Fregoso	McCann Paris	Executive Creative Director, Creative President
Charlotte Franceries	McCann Paris	Beauty Team President
Muriel Lapeyre	McCann London	Global Account Director Beauty Team
Pierre-Jean Bernard	McCann Paris	Head of Social Media
Clement Fiorda	McCann Paris	Global Planning Director Beauty Team
Adrian Botan	McCann WorldGroup Europe	Global Executive Creative Director
Harjot Singh	McCann WorldGroup Europe	Chief Strategy Officer
Carmen Bistrian	McCann WorldGroup Europe	Creative Excellence Manager Europe
Rob Doubal	McCann London	Chief Creative Officer, McCann UK, and Co-President
Laurence Thomson	McCann London	Chief Creative Officer, McCann UK, and Co-President
Chad Warner	McCann London	Integrated Creative Director
Rose Van Orden	McCann London	Planning Partner
Joy Molan	McCann London	Junior Planner
Alison Webber	McCann London	Managing Partner
Beth Kojder	McCann London	Senior Account Manager
Louise Hawthornthwaite	McCann London	Project Director
Sergio Lopez	Craft/McCann	Chief Production Officer EMEA
Serena Moll	Craft/McCann	Producer
Ben Twiston-Davies	Craft/McCann	Director
Matt Dollings	Craft/McCann	Editor
Sabina Dallu	Craft/McCann	Editor
Adrien Simmonet	McCann Paris	Art Director Beauty Team
Valentin Crespo	McCann Paris	Assistant Art Director Beauty Team
Gina Winsky	McCann Paris	Copywriter Beauty Team
Dylan Decremp	McCann	Assistant Art Director Beauty Team
Pierre-Emmanuel Angeloglou	L’Oréal Paris	Global Brand President
Adrien Koskas	L’Oréal Paris	Managing Director UK & Ireland
Karen Jones	L’Oréal Paris	General Manager UK & Ireland
Ginevra Capece Galeota	Facebook	Creative Strategist – Global Accounts
Christopher Price	Facebook	AR/VR Business Development

Cultural / Context information for the jury

‘The Non-Issue’ was more than a sponsored magazine. It was a media-first: the coming together of two titans of fashion and beauty to produce an unprecedented brand takeover of British Vogue, dedicated to and made by women over-50. It was a celebration of older women in the medium where they feel least visible. It was a manifestation of L’Oréal Paris’s commitment to women’s worth at every age. It was an immersive experience that lived beyond the page in AR-enabled video and social media content exclusives. And it reinvented what editorial content could achieve.