Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
B07 Use of Events & Stunts
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
BIG BELL
TACO BELL / TACO BELL
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
Short List
SOUND OF LIGHT
HUAWEI / SOUND OF LIGHT
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY GRAYLING
Wien
AUSTRIA
GENERADORES
COCA-COLA / COCA-COLA ANNIVERSARY
LLYC Madrid SPAIN LLYC
Madrid
SPAIN LLYC
Madrid
SPAIN
UBERTOYS
UBER / UBER
DDB PARIS FRANCE DDB PARIS
FRANCE
LIFEBOAT - THE EXPERIMENT
SEA-WATCH E.V. / HUMANITARIAN HELP
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY ACHTUNG!
Hamburg
GERMANY
Bronze
EQUALICARE
VERBRAUCHERZENTRALE HAMBURG / EQUALICARE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
MIND THE GAP
BERLINER VERKEHRSBETRIEBE / BVG-FRAUENTICKET (WOMEN'S TICKET)
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN BERLIN
GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
Short List
BMW MONZA, SAHARA
BMW ITALIA / BMW X5
M&C SAATCHI Milan ITALY M&C SAATCHI
Milan
ITALY M&C SAATCHI PR
Milan
ITALY
THE NATIONAL DEBATE
LEFFE / LEFFE
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM OONA BENELUX
Antwerp
BELGIUM
#FRANCEACCESSIBLE
FRANCE HANDICAP APF / Handicap accessibility awareness
APF FRANCE HANDICAP Paris FRANCE BRAND STATION
Paris
FRANCE
Bronze
SIREN TEST
AMNESTY INTERNATIONAL / RADIO COMMERCIAL (AUDIO ONLY)
AMNESTY INTERNATIONAL Zurich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
Silver
MISSING CATS - A ROARING SUCCESS
NATIONAL GEOGRAPHIC / BIG CATS INITIATIVE
TIN MAN COMMUNICATIONS London UNITED KINGDOM TIN MAN COMMUNICATIONS
London
UNITED KINGDOM TIN MAN COMMUNICATIONS
London
UNITED KINGDOM
VOLTS BY VOLVO
VOLVO / VOLVO
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM FAMOUS RELATIONS
Brussels
BELGIUM
RED RIBBONS PROJECT
KADAV / BAHCESEHIR UNIVERSITY / EDUCATION / SOCIAL RESPONSIBILITY
MULLENLOWE ISTANBUL TURKEY MULLENLOWE ISTANBUL
TURKEY MULLENLOWE ISTANBUL
TURKEY
Short List
CLOSED FOR MAINTENANCE
VISIT FAROE ISLANDS / FAROE ISLANDS
MENSCH Copenhagen DENMARK MENSCH
Copenhagen
SANSIR
Torshavn
DENMARK TRAVEL PR
London
MGA MEDIA GROUP
New York
EHRENBERG KOMMUNIKATION
Copenhagen
UNITED KINGDOM
USA
DENMARK
Short List
HSBC DEEP FRAUD
HSBC / CYBER-SECURITY
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
RECYCLED PROPAGANDA
VLUCHTELINGENWERK / REFUGEE HELP
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
THE (SENIOR) GAME CHANGER
LENOVO / LEGION
EHRENSTRAHLE Stockholm SWEDEN EHRENSTRAHLE
Stockholm
SWEDEN ARCHETYPE
Stockholm
SWEDEN
THE WORLD'S MOST CLAUSTROPHOBIC CINEMA
GÖTEBORG FILM FESTIVAL / FILM FESTIVAL
STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN STENDAHLS ADVERTISING AGENCY
Gothenburg
SWEDEN STENDAHLS ADVERTISING AGENCY
Gothenburg
SWEDEN
THE WEDDING OF SIRI & ALEXA
VIENNA TOURIST BOARD / VIENNA TOURIST BOARD
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
B08 Use of Celebrity, Influencers & Key Opinion Leaders
REFURBISHED TWEETS
BACK MARKET / BACK MARKET
BETC Paris FRANCE BETC
Paris
FRANCE
Silver
FOR EVERY ROBBIE
WW (FORMERLY WEIGHT WATCHERS) / WW
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
MCDONALD'S MAMAFAN
McDonald's Suisse Restaurants Sàrl / MCDONALD'S PARTNERSHIP/SPONSORSHIP
TBWA\ SWITZERLAND Zurich SWITZERLAND TBWA\ SWITZERLAND
Zurich
SWITZERLAND FARNER PR
Zurich
SWITZERLAND
SHOP LIKE A QUEEN.
KLARNA / KLARNA US PAYMENT AND SHOPPING APP
RIVER Stockholm SWEDEN RIVER
Stockholm
SWEDEN HL GROUP
New York
USA
EL SENTIDO DEL CACAO
BBVA / BBVA
LLYC Madrid SPAIN LLYC
Madrid
SPAIN LLYC
Madrid
SPAIN
LIFE LOLLI
KMSZ (BONE MARROW DONATION CENTER) / LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY KETCHUM PLEON
Düsseldorf
GERMANY
Short List
#MOVEFOREQUALITY
UNESCO & PLAY MAGNUS AS / EQUALITY AWARENESS CAMPAIGN
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY EMANATE
München
GERMANY
FAKE ROMANI EXPERIMENT
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) / DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE)
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) Helsinki FINLAND TBWA\HELSINKI
FINLAND TBWA\HELSINKI
FINLAND
Short List
FRANSES CELEBRITY ACTIVATION
ABB FIA FORMULA E / CELEBRITY ACTIVATION
FRANSES London UNITED KINGDOM FRANSES
London
UNITED KINGDOM FRANSES
London
UNITED KINGDOM
THE SOCIAL MEDIA SITTER
IBIS/ACCORHOTELS SWITERLAND SA / HOTEL
IBIS/ACCOR HOTELS SWITERLAND Zurich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
OPEN SHELVES
WRITER'S BOOKSTORE / BOOKS
WAVEMAKER HUNGARY Budapest HUNGARY WAVEMAKER HUNGARY
Budapest
HUNGARY SANS CLICHé
Budapest
HUNGARY
#LABELACTION
LABEL EMMAÜS / LABEL EMMAÜS
LABEL EMMAüS Paris FRANCE BRAINSONIC
Paris
FRANCE
HSBC DEEP FRAUD
HSBC / CYBER-SECURITY
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
BARBIE'S 60 SUPER STORIES
MATTEL (BARBIE) / BARBIE
HET PR BUREAU Amsterdam THE NETHERLANDS HET PR BUREAU
Amsterdam
THE NETHERLANDS HET PR BUREAU
Amsterdam
THE NETHERLANDS
WE CREATE HISTORY
ADIDAS / WORLD CUP WOMENS JERSEY
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
B09 Sponsorship & Brand Partnership
MCDONALD'S MAMAFAN
McDonald's Suisse Restaurants Sàrl / MCDONALD'S PARTNERSHIP/SPONSORSHIP
TBWA\ SWITZERLAND Zurich SWITZERLAND TBWA\ SWITZERLAND
Zurich
SWITZERLAND FARNER PR
Zurich
SWITZERLAND
VOLTS BY VOLVO
VOLVO / VOLVO
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM FAMOUS RELATIONS
Brussels
BELGIUM
DFB-WOMEN – YOUR GAME, YOUR BEAT, YOUR BANK
COMMERZBANK AKTIENGESELLSCHAFT / BANK / BRAND PARTNERSHIPS DFB
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
RAINING CHAMPIONS
XYLEM / 'RAINING CHAMPIONS' BEER
BRAVE London UNITED KINGDOM BRAVE
London
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
THE NON-ISSUE
L'ORÉAL PARIS / AGE PERFECT
McCANN PARIS FRANCE McCANN PARIS
McCANN LONDON
FRANCE
UNITED KINGDOM
Bronze
B10 Launch / Re-launch
BIG BELL
TACO BELL / TACO BELL
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
Bronze
AN UNREPEATABLE PHOTOGRAPH?
TRAPA CHOCOLATES / TRAPA
TRAPA CHOCOLATES Palencia SPAIN FCB&FIRE
Madrid
SPAIN FCB&FIRE
Madrid
SPAIN
THE LEGENDARY TOUR
PIAS RECORDS / CHANCE
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
WE ARE SIBERIA
S7 AIRLINES / S7 AIRLINES
TUTKOVBUDKOV Volgograd RUSSIA TUTKOVBUDKOV
Volgograd
RUSSIA TUTKOVBUDKOV
Volgograd
RUSSIA
CODE SCHOOL LAUNCH HIVE HELSINKI
HIVE HELSINKI / HIVE HELSINKI CODE SCHOOL
MILTTON Helsinki FINLAND MILTTON
Helsinki
FINLAND MILTTON
Helsinki
FINLAND
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE / PERFUME
OGILVY Paris FRANCE OGILVY
Paris
ETAT LIBRE D'ORANGE
Paris
FRANCE OGILVY
Paris
FRANCE
THE NOT BIG MACS
BURGER KING / HAMBURGER
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN INGO
Stockholm
SWEDEN
WE CREATE HISTORY
ADIDAS / WORLD CUP WOMENS JERSEY
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
B11 Brand Voice & Strategic Storytelling
GAME CHANGERS
ABN AMRO / ABN AMRO WORLD TENNIS TOURNAMENT
BRANDBASE Amsterdam THE NETHERLANDS BRANDBASE
Amsterdam
THE NETHERLANDS