|
B07 Use of Events & Stunts
|
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
|
|
|
BIG BELL
TACO BELL / TACO BELL |
EDELMAN London
|
UNITED KINGDOM |
EDELMAN
London
|
UNITED KINGDOM |
EDELMAN
London
|
UNITED KINGDOM
|
Short List
|
SOUND OF LIGHT
HUAWEI / SOUND OF LIGHT |
OGILVY GERMANY Frankfurt
|
GERMANY |
OGILVY GERMANY
Frankfurt
|
GERMANY |
GRAYLING
Wien
|
AUSTRIA
|
|
GENERADORES
COCA-COLA / COCA-COLA ANNIVERSARY |
LLYC Madrid
|
SPAIN |
LLYC
Madrid
|
SPAIN |
LLYC
Madrid
|
SPAIN
|
|
UBERTOYS
UBER / UBER |
DDB PARIS
|
FRANCE |
DDB PARIS
|
FRANCE |
|
|
|
LIFEBOAT - THE EXPERIMENT
SEA-WATCH E.V. / HUMANITARIAN HELP |
SERVICEPLAN GERMANY Munich
|
GERMANY |
SERVICEPLAN GERMANY
Munich
|
GERMANY |
ACHTUNG!
Hamburg
|
GERMANY
|
Bronze
|
EQUALICARE
VERBRAUCHERZENTRALE HAMBURG / EQUALICARE |
SERVICEPLAN GERMANY Munich
|
GERMANY |
SERVICEPLAN GERMANY
Munich
|
GERMANY |
SERVICEPLAN GERMANY
Munich
|
GERMANY
|
|
MIND THE GAP
BERLINER VERKEHRSBETRIEBE / BVG-FRAUENTICKET (WOMEN'S TICKET) |
SERVICEPLAN GERMANY Munich
|
GERMANY |
SERVICEPLAN GERMANY
Munich
SERVICEPLAN BERLIN
|
GERMANY |
SERVICEPLAN GERMANY
Munich
|
GERMANY
|
Short List
|
BMW MONZA, SAHARA
BMW ITALIA / BMW X5 |
M&C SAATCHI Milan
|
ITALY |
M&C SAATCHI
Milan
|
ITALY |
M&C SAATCHI PR
Milan
|
ITALY
|
|
THE NATIONAL DEBATE
LEFFE / LEFFE |
BBDO BELGIUM Brussels
|
BELGIUM |
BBDO BELGIUM
Brussels
|
BELGIUM |
OONA BENELUX
Antwerp
|
BELGIUM
|
|
#FRANCEACCESSIBLE
FRANCE HANDICAP APF / Handicap accessibility awareness |
APF FRANCE HANDICAP Paris
|
FRANCE |
BRAND STATION
Paris
|
FRANCE |
|
|
Bronze
|
SIREN TEST
AMNESTY INTERNATIONAL / RADIO COMMERCIAL (AUDIO ONLY) |
AMNESTY INTERNATIONAL Zurich
|
SWITZERLAND |
JUNG VON MATT/LIMMAT
Zürich
|
SWITZERLAND |
JUNG VON MATT/LIMMAT
Zürich
|
SWITZERLAND
|
Silver
|
MISSING CATS - A ROARING SUCCESS
NATIONAL GEOGRAPHIC / BIG CATS INITIATIVE |
TIN MAN COMMUNICATIONS London
|
UNITED KINGDOM |
TIN MAN COMMUNICATIONS
London
|
UNITED KINGDOM |
TIN MAN COMMUNICATIONS
London
|
UNITED KINGDOM
|
|
VOLTS BY VOLVO
VOLVO / VOLVO |
FAMOUSGREY BRUSSELS
|
BELGIUM |
FAMOUSGREY BRUSSELS
|
BELGIUM |
FAMOUS RELATIONS
Brussels
|
BELGIUM
|
|
RED RIBBONS PROJECT
KADAV / BAHCESEHIR UNIVERSITY / EDUCATION / SOCIAL RESPONSIBILITY |
MULLENLOWE ISTANBUL
|
TURKEY |
MULLENLOWE ISTANBUL
|
TURKEY |
MULLENLOWE ISTANBUL
|
TURKEY
|
Short List
|
CLOSED FOR MAINTENANCE
VISIT FAROE ISLANDS / FAROE ISLANDS |
MENSCH Copenhagen
|
DENMARK |
MENSCH
Copenhagen
SANSIR
Torshavn
|
DENMARK |
TRAVEL PR
London
MGA MEDIA GROUP
New York
EHRENBERG KOMMUNIKATION
Copenhagen
|
UNITED KINGDOM
USA
DENMARK
|
Short List
|
HSBC DEEP FRAUD
HSBC / CYBER-SECURITY |
WEBER SHANDWICK London
|
UNITED KINGDOM |
WEBER SHANDWICK
London
|
UNITED KINGDOM |
WEBER SHANDWICK
London
|
UNITED KINGDOM
|
|
RECYCLED PROPAGANDA
VLUCHTELINGENWERK / REFUGEE HELP |
MORTIERBRIGADE Brussels
|
BELGIUM |
MORTIERBRIGADE
Brussels
|
BELGIUM |
MORTIERBRIGADE
Brussels
|
BELGIUM
|
|
THE (SENIOR) GAME CHANGER
LENOVO / LEGION |
EHRENSTRAHLE Stockholm
|
SWEDEN |
EHRENSTRAHLE
Stockholm
|
SWEDEN |
ARCHETYPE
Stockholm
|
SWEDEN
|
|
THE WORLD'S MOST CLAUSTROPHOBIC CINEMA
GÖTEBORG FILM FESTIVAL / FILM FESTIVAL |
STENDAHLS ADVERTISING AGENCY Gothenburg
|
SWEDEN |
STENDAHLS ADVERTISING AGENCY
Gothenburg
|
SWEDEN |
STENDAHLS ADVERTISING AGENCY
Gothenburg
|
SWEDEN
|
|
THE WEDDING OF SIRI & ALEXA
VIENNA TOURIST BOARD / VIENNA TOURIST BOARD |
SERVICEPLAN GERMANY Munich
|
GERMANY |
SERVICEPLAN GERMANY
Munich
|
GERMANY |
SERVICEPLAN GERMANY
Munich
|
GERMANY
|
|
|
B08 Use of Celebrity, Influencers & Key Opinion Leaders
|
REFURBISHED TWEETS
BACK MARKET / BACK MARKET |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
|
|
Silver
|
FOR EVERY ROBBIE
WW (FORMERLY WEIGHT WATCHERS) / WW |
EDELMAN London
|
UNITED KINGDOM |
EDELMAN
London
|
UNITED KINGDOM |
EDELMAN
London
|
UNITED KINGDOM
|
|
MCDONALD'S MAMAFAN
McDonald's Suisse Restaurants Sàrl / MCDONALD'S PARTNERSHIP/SPONSORSHIP |
TBWA\ SWITZERLAND Zurich
|
SWITZERLAND |
TBWA\ SWITZERLAND
Zurich
|
SWITZERLAND |
FARNER PR
Zurich
|
SWITZERLAND
|
|
SHOP LIKE A QUEEN.
KLARNA / KLARNA US PAYMENT AND SHOPPING APP |
RIVER Stockholm
|
SWEDEN |
RIVER
Stockholm
|
SWEDEN |
HL GROUP
New York
|
USA
|
|
EL SENTIDO DEL CACAO
BBVA / BBVA |
LLYC Madrid
|
SPAIN |
LLYC
Madrid
|
SPAIN |
LLYC
Madrid
|
SPAIN
|
|
LIFE LOLLI
KMSZ (BONE MARROW DONATION CENTER) / LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES |
BBDO Düsseldorf
|
GERMANY |
BBDO
Düsseldorf
|
GERMANY |
KETCHUM PLEON
Düsseldorf
|
GERMANY
|
Short List
|
#MOVEFOREQUALITY
UNESCO & PLAY MAGNUS AS / EQUALITY AWARENESS CAMPAIGN |
BBDO Düsseldorf
|
GERMANY |
BBDO
Düsseldorf
|
GERMANY |
EMANATE
München
|
GERMANY
|
|
FAKE ROMANI EXPERIMENT
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) / DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) |
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) Helsinki
|
FINLAND |
TBWA\HELSINKI
|
FINLAND |
TBWA\HELSINKI
|
FINLAND
|
Short List
|
FRANSES CELEBRITY ACTIVATION
ABB FIA FORMULA E / CELEBRITY ACTIVATION |
FRANSES London
|
UNITED KINGDOM |
FRANSES
London
|
UNITED KINGDOM |
FRANSES
London
|
UNITED KINGDOM
|
|
THE SOCIAL MEDIA SITTER
IBIS/ACCORHOTELS SWITERLAND SA / HOTEL |
IBIS/ACCOR HOTELS SWITERLAND Zurich
|
SWITZERLAND |
JUNG VON MATT/LIMMAT
Zürich
|
SWITZERLAND |
JUNG VON MATT/LIMMAT
Zürich
|
SWITZERLAND
|
|
OPEN SHELVES
WRITER'S BOOKSTORE / BOOKS |
WAVEMAKER HUNGARY Budapest
|
HUNGARY |
WAVEMAKER HUNGARY
Budapest
|
HUNGARY |
SANS CLICHé
Budapest
|
HUNGARY
|
|
#LABELACTION
LABEL EMMAÜS / LABEL EMMAÜS |
LABEL EMMAüS Paris
|
FRANCE |
BRAINSONIC
Paris
|
FRANCE |
|
|
|
HSBC DEEP FRAUD
HSBC / CYBER-SECURITY |
WEBER SHANDWICK London
|
UNITED KINGDOM |
WEBER SHANDWICK
London
|
UNITED KINGDOM |
WEBER SHANDWICK
London
|
UNITED KINGDOM
|
|
BARBIE'S 60 SUPER STORIES
MATTEL (BARBIE) / BARBIE |
HET PR BUREAU Amsterdam
|
THE NETHERLANDS |
HET PR BUREAU
Amsterdam
|
THE NETHERLANDS |
HET PR BUREAU
Amsterdam
|
THE NETHERLANDS
|
|
WE CREATE HISTORY
ADIDAS / WORLD CUP WOMENS JERSEY |
JUNG RELATIONS Stockholm
|
SWEDEN |
JUNG RELATIONS
Stockholm
|
SWEDEN |
JUNG RELATIONS
Stockholm
|
SWEDEN
|
|
|
B10 Launch / Re-launch
|
BIG BELL
TACO BELL / TACO BELL |
EDELMAN London
|
UNITED KINGDOM |
EDELMAN
London
|
UNITED KINGDOM |
EDELMAN
London
|
UNITED KINGDOM
|
Bronze
|
AN UNREPEATABLE PHOTOGRAPH?
TRAPA CHOCOLATES / TRAPA |
TRAPA CHOCOLATES Palencia
|
SPAIN |
FCB&FIRE
Madrid
|
SPAIN |
FCB&FIRE
Madrid
|
SPAIN
|
|
THE LEGENDARY TOUR
PIAS RECORDS / CHANCE |
MORTIERBRIGADE Brussels
|
BELGIUM |
MORTIERBRIGADE
Brussels
|
BELGIUM |
MORTIERBRIGADE
Brussels
|
BELGIUM
|
|
WE ARE SIBERIA
S7 AIRLINES / S7 AIRLINES |
TUTKOVBUDKOV Volgograd
|
RUSSIA |
TUTKOVBUDKOV
Volgograd
|
RUSSIA |
TUTKOVBUDKOV
Volgograd
|
RUSSIA
|
|
CODE SCHOOL LAUNCH HIVE HELSINKI
HIVE HELSINKI / HIVE HELSINKI CODE SCHOOL |
MILTTON Helsinki
|
FINLAND |
MILTTON
Helsinki
|
FINLAND |
MILTTON
Helsinki
|
FINLAND
|
|
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE / PERFUME |
OGILVY Paris
|
FRANCE |
OGILVY
Paris
ETAT LIBRE D'ORANGE
Paris
|
FRANCE |
OGILVY
Paris
|
FRANCE
|
|
THE NOT BIG MACS
BURGER KING / HAMBURGER |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN
|
|
WE CREATE HISTORY
ADIDAS / WORLD CUP WOMENS JERSEY |
JUNG RELATIONS Stockholm
|
SWEDEN |
JUNG RELATIONS
Stockholm
|
SWEDEN |
JUNG RELATIONS
Stockholm
|
SWEDEN
|
|