Eurobest 2022

2019 PR

Title Brand Product / Service	Entrant Company	Location	Idea Creation Company	Location	PR	Location	Award
B11 Brand Voice & Strategic Storytelling
CLOSED FOR MAINTENANCE VISIT FAROE ISLANDS / FAROE ISLANDS	MENSCH Copenhagen	DENMARK	MENSCH Copenhagen SANSIR Torshavn	DENMARK	TRAVEL PR London MGA MEDIA GROUP New York EHRENBERG KOMMUNIKATION Copenhagen	UNITED KINGDOM USA DENMARK	Bronze
THE MISSING PAGE SAFORELLE / FEMALE ANATOMY AWARENESS CAMPAIGN	SERVICEPLAN FRANCE Paris	FRANCE	SERVICEPLAN FRANCE Paris	FRANCE	SERVICEPLAN FRANCE Paris	FRANCE	Short List
THIS IS A YOTA AD SCARTEL LLC / YOTA - MOBILE OPERATOR	FRIENDS Moscow	RUSSIA	FRIENDS Moscow	RUSSIA
B12 Content-led Engagement & Marketing
FOR EVERY ROBBIE WW (FORMERLY WEIGHT WATCHERS) / WW	EDELMAN London	UNITED KINGDOM	EDELMAN London	UNITED KINGDOM	EDELMAN London	UNITED KINGDOM
VIVA LA VULVA LIBRESSE/ESSITY / INTIMATE CARE PRODUCTS	KETCHUM London	UNITED KINGDOM	AMVBBDO London	UNITED KINGDOM	KETCHUM London	UNITED KINGDOM	Gold
C01 Use of Digital in a PR campaign
REFRIGERDATING SAMSUNG ELECTRONICS NORDIC / SAMSUNG FAMILY HUB	WENDERFALCK Stockholm	SWEDEN	WENDERFALCK Stockholm	SWEDEN	WENDERFALCK Stockholm	SWEDEN
BEESEXUAL PORNHUB / PORNHUB	BETC Paris	FRANCE	BETC Paris	FRANCE
THE UNKNOWN FACE HISTORIAL DE LA GRANDE GUERRE PÉRONNE / ART INSTALLATION AND A WEBSITE	FF PARIS	FRANCE	FF PARIS	FRANCE
1337-LOPPET (THE 1337 RACE) ATG / ELITLOPPET "THE ELITE RACE"	GULLERS GRUPP Stockholm	SWEDEN	GULLERS GRUPP Stockholm RODOLFO Stockholm	SWEDEN	GULLERS GRUPP Stockholm	SWEDEN
C02 Use of Social in a PR campaign
SHOP LIKE A QUEEN. KLARNA / KLARNA US PAYMENT AND SHOPPING APP	RIVER Stockholm	SWEDEN	RIVER Stockholm	SWEDEN	HL GROUP New York	USA
EP ELECTION CAMPAIGN “DON'T BE A COUCH POTATO” EUROPEAN PARLIAMENT LIAISON OFFICE IN LITHUANIA / EP ELECTION CAMPAIGN	FABULA \| HILL+KNOWLTON Vilnius	LITHUANIA	FABULA \| HILL+KNOWLTON Vilnius	LITHUANIA	FABULA \| HILL+KNOWLTON Vilnius	LITHUANIA
LIFE LOLLI KMSZ (BONE MARROW DONATION CENTER) / LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES	BBDO Düsseldorf	GERMANY	BBDO Düsseldorf	GERMANY	KETCHUM PLEON Düsseldorf	GERMANY	Silver
CHOOSE YOUR FUTURE EUROPEAN PARLIAMENT / EUROPEAN PARLIAMENT ELECTION	&CO Copenhagen	DENMARK	&CO Copenhagen	DENMARK
DEAR CONDOM RFSU / RFSU CONDOMS	HOUSE OF RADON Stockholm	SWEDEN	HOUSE OF RADON Stockholm	SWEDEN	HOUSE OF RADON Stockholm	SWEDEN
THEIR STORY IS MY STORY URGENCE HOMOPHOBIE / MUSIC VIDEO	FF PARIS	FRANCE	FF PARIS	FRANCE			Bronze
FREE AT LAST BMW AG / BRAND BMW	JUNG VON MATT Hamburg	GERMANY	JUNG VON MATT Hamburg	GERMANY
HSBC DEEP FRAUD HSBC / CYBER-SECURITY	WEBER SHANDWICK London	UNITED KINGDOM	WEBER SHANDWICK London	UNITED KINGDOM	WEBER SHANDWICK London	UNITED KINGDOM
C03 Social Community Building & Management
NO COUNTRY FOR CANYONS NESTE / NESTE	KURIO, THE SOCIAL MEDIA AGENCY Helsinki	FINLAND	KURIO, THE SOCIAL MEDIA AGENCY Helsinki	FINLAND	KURIO, THE SOCIAL MEDIA AGENCY Helsinki	FINLAND
C05 Co-Creation & User Generated Content
1337-LOPPET (THE 1337 RACE) ATG / ELITLOPPET "THE ELITE RACE"	GULLERS GRUPP Stockholm	SWEDEN	GULLERS GRUPP Stockholm RODOLFO Stockholm	SWEDEN	GULLERS GRUPP Stockholm	SWEDEN
THIS IS A YOTA AD SCARTEL LLC / YOTA - MOBILE OPERATOR	FRIENDS Moscow	RUSSIA	FRIENDS Moscow	RUSSIA
C06 Innovative Use of Social Media
1337-LOPPET (THE 1337 RACE) ATG / ELITLOPPET "THE ELITE RACE"	GULLERS GRUPP Stockholm	SWEDEN	GULLERS GRUPP Stockholm RODOLFO Stockholm	SWEDEN	GULLERS GRUPP Stockholm	SWEDEN
C07 Use of Technology
THE SMASH-PROOF GUITAR SANDVIK GROUP / METAL 3D-PRINTING AND MANUFACTURING	FORSMAN & BODENFORS Gothenburg	SWEDEN	FORSMAN & BODENFORS Gothenburg	SWEDEN	VERIZON Stafford STONE JUNCTION	DENMARK UNITED KINGDOM
FAKE 4 GOOD SOLIDARITÉ SIDA / TRUMP DEEPFAKE VIDÉO	SOLIDARITE SIDA Paris	FRANCE	LA CHOSE Paris	FRANCE	LA CHOSE Paris	FRANCE	Bronze
THE 99% BROADCAST SYDBANK / BANKING	ROBERT/BOISEN & LIKE-MINDED Copenhagen	DENMARK	ROBERT/BOISEN & LIKE-MINDED Copenhagen	DENMARK
DEALERBOT RESET / REHABILITATION CENTRE	HAPPINESS BRUSSELS / AN FCB ALLIANCE	BELGIUM	HAPPINESS BRUSSELS / AN FCB ALLIANCE Antwerp MOTHERS AGAINST DRUGS / MOEDERS TEGEN DRUGS	BELGIUM	HAPPINESS BRUSSELS / AN FCB ALLIANCE	BELGIUM
THE SOUND OF DROWNING TRYGG-HANSA / TRYGG-HANSA	BCW Stockholm	SWEDEN	BCW Stockholm	SWEDEN	BCW Stockholm	SWEDEN	Silver
D02 PR Effectiveness
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION THE FEMALE COMPANY / THE TAMPON BOOK	SCHOLZ & FRIENDS Berlin	GERMANY	SCHOLZ & FRIENDS Berlin	GERMANY	SCHOLZ & FRIENDS Berlin	GERMANY	Short List
E01 Integrated Campaign led by PR
THE E.V.A. INITIATIVE VOLVO CARS / CARS	FORSMAN & BODENFORS Gothenburg	SWEDEN	FORSMAN & BODENFORS Gothenburg	SWEDEN			Grand Prix
THE FREQUENCY OF LOVE HUAWEI / MATE 20 PRO AI	MSLGROUP Milan	ITALY	MSLGROUP Milan	ITALY
RENT A FINN BUSINESS FINLAND / VISIT FINLAND / DESTINATION FINLAND	SEK \| PART OF GREY Helsinki	FINLAND	SEK \| PART OF GREY Helsinki BUSINESS FINLAND Helsinki	FINLAND	SEK \| PART OF GREY Helsinki BUSINESS FINLAND Helsinki	FINLAND
CODE SCHOOL LAUNCH HIVE HELSINKI HIVE HELSINKI / HIVE HELSINKI CODE SCHOOL	MILTTON Helsinki	FINLAND	MILTTON Helsinki	FINLAND	MILTTON Helsinki	FINLAND
F01 Local Brand
CATAPULT AIR – NON-STOP TO SYLT. SYLT MARKETING / THE ISLAND OF SYLT	PHILIPP UND KEUNTJE Hamburg	GERMANY	PHILIPP UND KEUNTJE Hamburg	GERMANY			Short List
THE RECYCLED LOGO DEEP RIVERROCK / WATER	EDELMAN London	UNITED KINGDOM	EDELMAN London	UNITED KINGDOM	EDELMAN London	UNITED KINGDOM
F02 Challenger Brand
SOUVENIRS DE PARIS CENTRE POMPIDOU / CENTRE POMPIDOU	MARCEL Paris	FRANCE	MARCEL Paris	FRANCE
DEAR CONDOM RFSU / RFSU CONDOMS	HOUSE OF RADON Stockholm	SWEDEN	HOUSE OF RADON Stockholm	SWEDEN	HOUSE OF RADON Stockholm	SWEDEN
I AM TRASH, LES FLEURS DU DÉCHET ETAT LIBRE D'ORANGE / PERFUME	OGILVY Paris	FRANCE	OGILVY Paris ETAT LIBRE D'ORANGE Paris	FRANCE	OGILVY Paris	FRANCE	Silver
HUNGRY FOR CHANGE SIMPLE FEAST / SIMPLE FEAST	ANOTHER Copenhagen	DENMARK	ANOTHER Copenhagen	DENMARK	ANOTHER Copenhagen	DENMARK
ESINO LARIO ON SALE EOLO / EOLO MISSIONE COMUNE	DUDE Milan	ITALY	DUDE Milan	ITALY	COMMUNITY Milan	ITALY
THE SOUND OF DROWNING TRYGG-HANSA / TRYGG-HANSA	BCW Stockholm	SWEDEN	BCW Stockholm	SWEDEN	BCW Stockholm	SWEDEN
F03 Single Market Campaign
CATAPULT AIR – NON-STOP TO SYLT. SYLT MARKETING / THE ISLAND OF SYLT	PHILIPP UND KEUNTJE Hamburg	GERMANY	PHILIPP UND KEUNTJE Hamburg	GERMANY			Bronze
THE NATIONAL DEBATE LEFFE / LEFFE	BBDO BELGIUM Brussels	BELGIUM	BBDO BELGIUM Brussels	BELGIUM	OONA BENELUX Antwerp	BELGIUM
I (DIS)OWN MY CHILD ‘DA SE ZNA’ LGBT+NGO / ‘DA SE ZNA’ LGBT+NGO	McCANN BELGRADE	SERBIA	McCANN BELGRADE	SERBIA	McCANN BELGRADE	SERBIA
PROJECT911 NON-PROFIT PROJECT / THE ‘PROJECT911’ — AN INTERACTIVE EDUCATIONAL MULTI-PLATFORM FOR WOMEN, ALLOWING	ROOM485 MOSCOW	RUSSIA	ROOM485 MOSCOW	RUSSIA	RCG Moscow	RUSSIA
THIS IS A YOTA AD SCARTEL LLC / YOTA - MOBILE OPERATOR	FRIENDS Moscow	RUSSIA	FRIENDS Moscow	RUSSIA
F04 Social Behaviour & Cultural Insight
WHEN YOU DRIVE NEVER DRINK HEINEKEN / HEINEKEN	EDELMAN London	UNITED KINGDOM	EDELMAN London	UNITED KINGDOM	EDELMAN London	UNITED KINGDOM
#MOVEFOREQUALITY UNESCO & PLAY MAGNUS AS / EQUALITY AWARENESS CAMPAIGN	BBDO Düsseldorf	GERMANY	BBDO Düsseldorf	GERMANY	EMANATE München	GERMANY
LIFEBOAT - THE EXPERIMENT SEA-WATCH E.V. / HUMANITARIAN HELP	SERVICEPLAN GERMANY Munich	GERMANY	SERVICEPLAN GERMANY Munich	GERMANY	ACHTUNG! Hamburg	GERMANY
EQUALICARE VERBRAUCHERZENTRALE HAMBURG / EQUALICARE	SERVICEPLAN GERMANY Munich	GERMANY	SERVICEPLAN GERMANY Munich	GERMANY	SERVICEPLAN GERMANY Munich	GERMANY
MIND THE GAP BERLINER VERKEHRSBETRIEBE / BVG-FRAUENTICKET (WOMEN'S TICKET)	SERVICEPLAN GERMANY Munich	GERMANY	SERVICEPLAN GERMANY Munich SERVICEPLAN BERLIN	GERMANY	SERVICEPLAN GERMANY Munich	GERMANY
SEARCHING FOR TOTTENHAM SVENSKA SPEL SPORT & CASINO / STRYKTIPSET	PERFECT FOOLS Stockholm	SWEDEN	PERFECT FOOLS Stockholm	SWEDEN	PERFECT FOOLS Stockholm	SWEDEN

B11 Brand Voice & Strategic Storytelling
CLOSED FOR MAINTENANCE
VISIT FAROE ISLANDS / FAROE ISLANDS

MENSCH Copenhagen

DENMARK

SANSIR Torshavn

DENMARK

TRAVEL PR
London
MGA MEDIA GROUP
New York
EHRENBERG KOMMUNIKATION
Copenhagen

UNITED KINGDOM
USA
DENMARK

Bronze
THE MISSING PAGE
SAFORELLE / FEMALE ANATOMY AWARENESS CAMPAIGN

SERVICEPLAN FRANCE Paris

FRANCE

SERVICEPLAN FRANCE
Paris

FRANCE

Short List
THIS IS A YOTA AD
SCARTEL LLC / YOTA - MOBILE OPERATOR

FRIENDS Moscow

RUSSIA

C03 Social Community Building & Management
NO COUNTRY FOR CANYONS
NESTE / NESTE

KURIO, THE SOCIAL MEDIA AGENCY Helsinki

FINLAND

KURIO, THE SOCIAL MEDIA AGENCY
Helsinki

FINLAND

C05 Co-Creation & User Generated Content
1337-LOPPET (THE 1337 RACE)
ATG / ELITLOPPET "THE ELITE RACE"

GULLERS GRUPP Stockholm

SWEDEN

RODOLFO Stockholm

SWEDEN

GULLERS GRUPP
Stockholm

SWEDEN
THIS IS A YOTA AD
SCARTEL LLC / YOTA - MOBILE OPERATOR

FRIENDS Moscow

RUSSIA

C06 Innovative Use of Social Media
1337-LOPPET (THE 1337 RACE)
ATG / ELITLOPPET "THE ELITE RACE"

GULLERS GRUPP Stockholm

SWEDEN

RODOLFO Stockholm

SWEDEN

GULLERS GRUPP
Stockholm

SWEDEN