Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
B11 Brand Voice & Strategic Storytelling
CLOSED FOR MAINTENANCE
VISIT FAROE ISLANDS / FAROE ISLANDS
MENSCH Copenhagen DENMARK MENSCH
Copenhagen
SANSIR
Torshavn
DENMARK TRAVEL PR
London
MGA MEDIA GROUP
New York
EHRENBERG KOMMUNIKATION
Copenhagen
UNITED KINGDOM
USA
DENMARK
Bronze
THE MISSING PAGE
SAFORELLE / FEMALE ANATOMY AWARENESS CAMPAIGN
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE SERVICEPLAN FRANCE
Paris
FRANCE
Short List
THIS IS A YOTA AD
SCARTEL LLC / YOTA - MOBILE OPERATOR
FRIENDS Moscow RUSSIA FRIENDS
Moscow
RUSSIA
B12 Content-led Engagement & Marketing
FOR EVERY ROBBIE
WW (FORMERLY WEIGHT WATCHERS) / WW
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
VIVA LA VULVA
LIBRESSE/ESSITY / INTIMATE CARE PRODUCTS
KETCHUM London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM KETCHUM
London
UNITED KINGDOM
Gold
C01 Use of Digital in a PR campaign
REFRIGERDATING
SAMSUNG ELECTRONICS NORDIC / SAMSUNG FAMILY HUB
WENDERFALCK Stockholm SWEDEN WENDERFALCK
Stockholm
SWEDEN WENDERFALCK
Stockholm
SWEDEN
BEESEXUAL
PORNHUB / PORNHUB
BETC Paris FRANCE BETC
Paris
FRANCE
THE UNKNOWN FACE
HISTORIAL DE LA GRANDE GUERRE PÉRONNE / ART INSTALLATION AND A WEBSITE
FF PARIS FRANCE FF PARIS
FRANCE
1337-LOPPET (THE 1337 RACE)
ATG / ELITLOPPET "THE ELITE RACE"
GULLERS GRUPP Stockholm SWEDEN GULLERS GRUPP
Stockholm
RODOLFO
Stockholm
SWEDEN GULLERS GRUPP
Stockholm
SWEDEN
C02 Use of Social in a PR campaign
SHOP LIKE A QUEEN.
KLARNA / KLARNA US PAYMENT AND SHOPPING APP
RIVER Stockholm SWEDEN RIVER
Stockholm
SWEDEN HL GROUP
New York
USA
EP ELECTION CAMPAIGN “DON'T BE A COUCH POTATO”
EUROPEAN PARLIAMENT LIAISON OFFICE IN LITHUANIA / EP ELECTION CAMPAIGN
FABULA | HILL+KNOWLTON Vilnius LITHUANIA FABULA | HILL+KNOWLTON
Vilnius
LITHUANIA FABULA | HILL+KNOWLTON
Vilnius
LITHUANIA
LIFE LOLLI
KMSZ (BONE MARROW DONATION CENTER) / LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY KETCHUM PLEON
Düsseldorf
GERMANY
Silver
CHOOSE YOUR FUTURE
EUROPEAN PARLIAMENT / EUROPEAN PARLIAMENT ELECTION
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK
DEAR CONDOM
RFSU / RFSU CONDOMS
HOUSE OF RADON Stockholm SWEDEN HOUSE OF RADON
Stockholm
SWEDEN HOUSE OF RADON
Stockholm
SWEDEN
THEIR STORY IS MY STORY
URGENCE HOMOPHOBIE / MUSIC VIDEO
FF PARIS FRANCE FF PARIS
FRANCE
Bronze
FREE AT LAST
BMW AG / BRAND BMW
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
HSBC DEEP FRAUD
HSBC / CYBER-SECURITY
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
C03 Social Community Building & Management
NO COUNTRY FOR CANYONS
NESTE / NESTE
KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND KURIO, THE SOCIAL MEDIA AGENCY
Helsinki
FINLAND KURIO, THE SOCIAL MEDIA AGENCY
Helsinki
FINLAND
C05 Co-Creation & User Generated Content
1337-LOPPET (THE 1337 RACE)
ATG / ELITLOPPET "THE ELITE RACE"
GULLERS GRUPP Stockholm SWEDEN GULLERS GRUPP
Stockholm
RODOLFO
Stockholm
SWEDEN GULLERS GRUPP
Stockholm
SWEDEN
THIS IS A YOTA AD
SCARTEL LLC / YOTA - MOBILE OPERATOR
FRIENDS Moscow RUSSIA FRIENDS
Moscow
RUSSIA
C06 Innovative Use of Social Media
1337-LOPPET (THE 1337 RACE)
ATG / ELITLOPPET "THE ELITE RACE"
GULLERS GRUPP Stockholm SWEDEN GULLERS GRUPP
Stockholm
RODOLFO
Stockholm
SWEDEN GULLERS GRUPP
Stockholm
SWEDEN
C07 Use of Technology
THE SMASH-PROOF GUITAR
SANDVIK GROUP / METAL 3D-PRINTING AND MANUFACTURING
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN VERIZON
Stafford
STONE JUNCTION
DENMARK
UNITED KINGDOM
FAKE 4 GOOD
SOLIDARITÉ SIDA / TRUMP DEEPFAKE VIDÉO
SOLIDARITE SIDA Paris FRANCE LA CHOSE
Paris
FRANCE LA CHOSE
Paris
FRANCE
Bronze
THE 99% BROADCAST
SYDBANK / BANKING
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK
DEALERBOT
RESET / REHABILITATION CENTRE
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
Antwerp
MOTHERS AGAINST DRUGS / MOEDERS TEGEN DRUGS
BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
BELGIUM
THE SOUND OF DROWNING
TRYGG-HANSA / TRYGG-HANSA
BCW Stockholm SWEDEN BCW
Stockholm
SWEDEN BCW
Stockholm
SWEDEN
Silver
D02 PR Effectiveness
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY / THE TAMPON BOOK
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
Short List
E01 Integrated Campaign led by PR
THE E.V.A. INITIATIVE
VOLVO CARS / CARS
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
Grand Prix
THE FREQUENCY OF LOVE
HUAWEI / MATE 20 PRO AI
MSLGROUP Milan ITALY MSLGROUP
Milan
ITALY
RENT A FINN
BUSINESS FINLAND / VISIT FINLAND / DESTINATION FINLAND
SEK | PART OF GREY Helsinki FINLAND SEK | PART OF GREY
Helsinki
BUSINESS FINLAND
Helsinki
FINLAND SEK | PART OF GREY
Helsinki
BUSINESS FINLAND
Helsinki
FINLAND
CODE SCHOOL LAUNCH HIVE HELSINKI
HIVE HELSINKI / HIVE HELSINKI CODE SCHOOL
MILTTON Helsinki FINLAND MILTTON
Helsinki
FINLAND MILTTON
Helsinki
FINLAND
F01 Local Brand
CATAPULT AIR – NON-STOP TO SYLT.
SYLT MARKETING / THE ISLAND OF SYLT
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
Short List
THE RECYCLED LOGO
DEEP RIVERROCK / WATER
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
F02 Challenger Brand
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
DEAR CONDOM
RFSU / RFSU CONDOMS
HOUSE OF RADON Stockholm SWEDEN HOUSE OF RADON
Stockholm
SWEDEN HOUSE OF RADON
Stockholm
SWEDEN
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE / PERFUME
OGILVY Paris FRANCE OGILVY
Paris
ETAT LIBRE D'ORANGE
Paris
FRANCE OGILVY
Paris
FRANCE
Silver
HUNGRY FOR CHANGE
SIMPLE FEAST / SIMPLE FEAST
ANOTHER Copenhagen DENMARK ANOTHER
Copenhagen
DENMARK ANOTHER
Copenhagen
DENMARK
ESINO LARIO ON SALE
EOLO / EOLO MISSIONE COMUNE
DUDE Milan ITALY DUDE
Milan
ITALY COMMUNITY
Milan
ITALY
THE SOUND OF DROWNING
TRYGG-HANSA / TRYGG-HANSA
BCW Stockholm SWEDEN BCW
Stockholm
SWEDEN BCW
Stockholm
SWEDEN
F03 Single Market Campaign
CATAPULT AIR – NON-STOP TO SYLT.
SYLT MARKETING / THE ISLAND OF SYLT
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
Bronze
THE NATIONAL DEBATE
LEFFE / LEFFE
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM OONA BENELUX
Antwerp
BELGIUM
I (DIS)OWN MY CHILD
‘DA SE ZNA’ LGBT+NGO / ‘DA SE ZNA’ LGBT+NGO
McCANN BELGRADE SERBIA McCANN BELGRADE
SERBIA McCANN BELGRADE
SERBIA
PROJECT911
NON-PROFIT PROJECT / THE ‘PROJECT911’ — AN INTERACTIVE EDUCATIONAL MULTI-PLATFORM FOR WOMEN, ALLOWING
ROOM485 MOSCOW RUSSIA ROOM485
MOSCOW
RUSSIA RCG
Moscow
RUSSIA
THIS IS A YOTA AD
SCARTEL LLC / YOTA - MOBILE OPERATOR
FRIENDS Moscow RUSSIA FRIENDS
Moscow
RUSSIA
F04 Social Behaviour & Cultural Insight
WHEN YOU DRIVE NEVER DRINK
HEINEKEN / HEINEKEN
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
#MOVEFOREQUALITY
UNESCO & PLAY MAGNUS AS / EQUALITY AWARENESS CAMPAIGN
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY EMANATE
München
GERMANY
LIFEBOAT - THE EXPERIMENT
SEA-WATCH E.V. / HUMANITARIAN HELP
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY ACHTUNG!
Hamburg
GERMANY
EQUALICARE
VERBRAUCHERZENTRALE HAMBURG / EQUALICARE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
MIND THE GAP
BERLINER VERKEHRSBETRIEBE / BVG-FRAUENTICKET (WOMEN'S TICKET)
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN BERLIN
GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
SEARCHING FOR TOTTENHAM
SVENSKA SPEL SPORT & CASINO / STRYKTIPSET
PERFECT FOOLS Stockholm SWEDEN PERFECT FOOLS
Stockholm
SWEDEN PERFECT FOOLS
Stockholm
SWEDEN