| Title | GIBBON |
| Brand | TIKKURILA |
| Product/Service | 'ENDANGERED COLORS' PAINT COLLECTION |
| Category |
A01. Fast Moving Consumer Goods |
|
Entrant
|
TIKKURILA Vantaa, FINLAND
|
|
Idea Creation
|
TBWA\HELSINKI, FINLAND
|
|
PR
|
TBWA\HELSINKI, FINLAND
|
|
Production
|
TBWA\HELSINKI, FINLAND
|
|
Production 2
|
FLC Helsinki, FINLAND
|
Credits
| Mikko Kaivo-oja |
TBWA\Helsinki |
Senior Copywriter |
| Milla Leisti |
TBWA\Helsinki |
Account Director |
| Henrietta Tastula |
TBWA\Helsinki |
Creative Content Strategist |
| Juha-Matti Raunio |
TBWA\Helsinki |
Vice president, Head of Innovation |
| Erno Reinikainen |
TBWA\HELSINKI |
Creative Director |
| Kasimir Häiväoja |
FLC HELSINKI |
Head of Post Production |
| Markus Nieminen |
TBWA\Helsinki |
Content Director |
| Pauliina Perkiö |
TBWA\Helsinki |
Creative Content Strategist |
| Jyrki Poutanen |
TBWA\HELSINKI |
Chief Creative Officer |
| Umberto Onza |
TBWA\Helsinki |
Lead Innovation Director |
| Mikko Kuoppasalmi |
TBWA\Helsinki |
Editor |
| Ville Ruokonen |
TBWA\Helsinki |
Junior Planner |
| Tuomas Perälä |
TBWA\HELSINKI |
Copywriter |
| Juhana Hokkanen |
TBWA\Helsinki |
Creative Technologist |
| Denise Dadson |
TBWA\Helsinki |
Data & Insights Trainee |
| Ville Rutanen |
TBWA\Helsinki |
Junior Art Director |
| Jesse Korhonen |
TBWA\Helsinki |
Planner |
| Katariina Ollari |
TBWA\Helsinki |
Content Producer |
| Pekka Ollula |
TBWA\Helsinki |
Agency Producer |
Cultural / Context information for the jury
A Nordic paint company Tikkurila is a pioneer of sustainable painting and surface treatment. Tikkurila’s goal is continuously reduce environmental impact by investing in the development of water-borne and low-emission paints.
Tikkurila’s paints are made to protect buildings and infrastructure. With the new Endangered Colors collection this effort expands to the most threatened species on the planet.
According to an environmental report by the United Nations, one million plant and animal species will face extinction during the next decades. As species go extinct, unique colors are forever lost. The goal of the campaign is to bring attention to this global concern. Tikkurila also donates one euro per sold product to the protection of endangered animals.
Endangered Colors collection consists of nine colors, each representing one threatened species. All the products in the collection are low-emission, water-borne paints and packed in packages made of recycled plastic.