2019 Print & Publishing

SIBERIAN TIGER

TitleSIBERIAN TIGER
BrandTIKKURILA
Product/Service'ENDANGERED COLORS' PAINT COLLECTION
Category A01. Fast Moving Consumer Goods
Entrant TIKKURILA Vantaa, FINLAND
Idea Creation TBWA\HELSINKI, FINLAND
PR TBWA\HELSINKI, FINLAND
Production TBWA\HELSINKI, FINLAND
Production 2 FLC Helsinki, FINLAND
Credits
Name Company Position
Jyrki Poutanen TBWA\HELSINKI Chief Creative Officer
Mikko Kaivo-oja TBWA\Helsinki Senior Copywriter
Erno Reinikainen TBWA\HELSINKI Creative Director
Milla Leisti TBWA\Helsinki Account Director
Pauliina Perkiö TBWA\Helsinki Creative Content Strategist
Kasimir Häiväoja FLC HELSINKI Head of Post Production
Markus Nieminen TBWA\Helsinki Content Director
Umberto Onza TBWA\Helsinki Lead Innovation Director
Juhana Hokkanen TBWA\Helsinki Creative Technologist
Denise Dadson TBWA\Helsinki Data & Insights Trainee
Ville Ruokonen TBWA\Helsinki Junior Planner
Ville Rutanen TBWA\Helsinki Junior Art Director
Jesse Korhonen TBWA\Helsinki Planner
Henrietta Tastula TBWA\Helsinki Creative Content Strategist
Katariina Ollari TBWA\Helsinki Content Producer
Tuomas Perälä TBWA\HELSINKI Copywriter
Juha-Matti Raunio TBWA\Helsinki Vice president, Head of Innovation
Mikko Kuoppasalmi TBWA\Helsinki Editor
Pekka Ollula TBWA\Helsinki Agency Producer

Cultural / Context information for the jury

A Nordic paint company Tikkurila is a pioneer of sustainable painting and surface treatment. Tikkurila’s goal is continuously reduce environmental impact by investing in the development of water-borne and low-emission paints. Tikkurila’s paints are made to protect buildings and infrastructure. With the new Endangered Colors collection this effort expands to the most threatened species on the planet. According to an environmental report by the United Nations, one million plant and animal species will face extinction during the next decades. As species go extinct, unique colors are forever lost. The goal of the campaign is to bring attention to this global concern. Tikkurila also donates one euro per sold product to the protection of endangered animals. Endangered Colors collection consists of nine colors, each representing one threatened species. All the products in the collection are low-emission, water-borne paints and packed in packages made of recycled plastic.