| Title | FIRE |
| Brand | AL JAZEERA MEDIA NETWORK |
| Product/Service | AL JAZEERA MEDIA NETWORK |
| Category |
A05. Media / Entertainment |
|
Entrant
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180 KINGSDAY Amsterdam, THE NETHERLANDS
|
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Idea Creation
|
180 KINGSDAY Amsterdam, THE NETHERLANDS
|
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Production
|
180 KINGSDAY Amsterdam, THE NETHERLANDS
|
Credits
| Kalle Hellzen |
180 Kingsday |
Executive Creative Director |
| Stephane Lecoq |
180 Kingsday |
Creative Director |
| Emil Cholich |
180 Kingsday |
Creative |
| Ben Dodwell |
180 Kingsday |
Brand Director |
| Alice Anselmi |
180 Kingsday |
Account Director |
Cultural / Context information for the jury
Al Jazeera’s global reputation is often that of an “unruly” Middle Eastern regional broadcaster.
The reality is that Al Jazeera is a truly global media network, present in 310m household worldwide, with journalists and bureaus on the ground in over 150 countries producing regularly award-winning content and quality investigatory journalism spanning the world.
This campaign was designed to highlight not just Al Jazeera’s global footprint and coverage but the perspective and profound parallels that emerge as a result. It was designed to help the reader to see the themes and patterns that emerge, allowing us to understand global events on a profoundly human level.
By examining individual stories from across the world we may start to piece together the bigger picture and gain the nuance, context, and breadth so crucial to progress.