| Title | JASON |
| Brand | PARIS AIRPORT |
| Product/Service | FAKE TAXIS |
| Category |
A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
|
Entrant
|
W&CIE Paris, FRANCE
|
|
Idea Creation
|
W&CIE Paris, FRANCE
|
Credits
| Gabriel Lippis |
W&Cie (WALK) |
Creative Director |
| Asma Kanzari |
W&Cie |
Concept writer |
| Vincent Bérard |
W&Cie |
Artistic Director |
| Hervé Plumet |
Freelance |
Photographer |
| Grégoire Weil |
W&Cie (WALK) |
Managing Director Advertising & Content |
| Marguerite de Lacharrière |
W&Cie (WALK) |
Account Director |
| Elise Hermant |
Paris Airport |
Communications Director |
| Géraud Rabany |
Paris Airport |
Head of Brand |
| Capucine Lemaire |
Paris Airport |
Brand Manager |
| Patrick Ladiesse |
Paris Airport |
Head of Communication |
Cultural / Context information for the jury
Clandestine taxi networks have been set up around Paris-Charles de Gaulle and Paris-Orly airports. With more than 100 million passengers welcomed by Paris Aéroport in 2018, this phenomenon has an impact on tourists as well as official taxi and VTC drivers. In addition to being illegal, this practice is dangerous for passengers who are overcharged and not insured in the event of an accident.
To counter this phenomenon, Walk (W&Cie agency) created an advertising campaign for Paris Airport in airports, in daily newspapers and animated displays, to alert all passengers.
To bring out the theme in the general public, by assuming a strong purpose, and which makes them react.
The creative idea is to show that behind the smile and window of a fake taxi are hidden real risks... The bias is to symbolize these risks by referring to the figures of the thriller cinema.