| Title | AD FOR MEN |
| Brand | L'ORE´AL PARIS |
| Product/Service | L'ORE´AL PARIS |
| Category |
D04. Social Behaviour & Cultural Insight |
|
Entrant
|
McCANN DÜSSELDORF, GERMANY
|
|
Idea Creation
|
McCANN DÜSSELDORF, GERMANY
|
|
Media Placement
|
IBEAUTY Düsseldorf, GERMANY
|
|
PR
|
McCANN FRANKFURT, GERMANY
|
|
Additional Company
|
CHAMAELEON DIGITAL VISION Düsseldorf, GERMANY
|
|
Additional Company 2
|
DAS WERK Düsseldorf, GERMANY
|
Credits
| Sebastian Hardieck |
McCANN Worldgroup Germany |
Chief Creative Officer |
| Serdar Kantekin |
McCANN Düsseldorf |
Executive Creative Director |
| Schakir Islamow |
McCANN Düsseldorf |
Senior Copywriter |
| Berkant Yerli |
McCANN Düsseldorf |
Senior Art Director |
| Vera Partl |
McCANN Düsseldorf |
Senior Art Director |
| Saskia Mueller |
MRM//McCANN |
Art Director |
| Deborah Schaper |
McCANN Düsseldorf |
Strategic Planner |
| Sabine Bülow |
McCANN Düsseldorf |
Client Service Director |
| Anja Schilling |
McCANN Düsseldorf |
Team Lead Studio |
| Katrin Weber |
McCANN Düsseldorf |
Junior Account Manager |
| Judith Lergetporer |
L’Oréal Paris |
General Manager L’Oréal Paris |
| Thomas Steuer |
McCANN Düsseldorf |
Photographer |
| Jerome Cholet |
McCANN Woprldgroup Germany |
PR & Communications Director |
| Christian Bihn |
McCANN Düsseldorf |
Head of Brand Strategy |
| Oliver Hugo |
McCANN Düsseldorf |
Head of Print Production |
| Jonas Boamah |
McCANN Düsseldorf |
Final Art Worker |
| Martin Komora |
McCANN Düsseldorf |
Retoucher |
| Max Hornäk |
McCANN Düsseldorf |
Digital Retoucher |
Cultural / Context information for the jury
L’Oréal Paris stands for female empowerment. The company’s gender diversity is frequently recognized and rewarded with international awards. Right now L'Oréal Paris has even more women than men in their managing board and executive positions.
Translation. Provide a full English translation of any text.
HL: THIS IS AN AD FOR MEN. SL: Hire more women in leadership roles. We’re all worth it.
Please tell us about the social behaviour and / or cultural insights that inspired your campaign
Women play an insignificant role in Germany‘s management positions. Men are still perceived as superior leaders and dominate the executive boards with 91.4%. And the only thing they care about are facts and figures that drive the success of their business.