2019 Print & Publishing

THE BOY ON THE BEACH

TitleTHE BOY ON THE BEACH
BrandPRESSBYRÅN
Product/ServiceCONVENIENCE STORE
Category A08. Corporate Social Responsibility (CSR) / Corporate Image
Entrant ÅKESTAM HOLST Stockholm, SWEDEN
Idea Creation ÅKESTAM HOLST Stockholm, SWEDEN
Production BKRY Stockholm, SWEDEN
Credits
Name Company Position
Filip Laurent Åkestam Holst NoA Copywriter
Johan Landin Åkestam Holst NoA Art Director
Erik Nordenankar Åkestam Holst NoA Art Director
Julia Sebesteny Åkestam Holst NoA Copywriter
Jesper Ander Åkestam Holst NoA Account Manager
Bella Lagerquist Åkestam Holst NoA Production Manager
Kenna Magnusson Åkestam Holst NoA Creative Designer
Jens Broman BKRY NoA Graphic Designer
Lennart Schultz Pressbyrån/Reitan Communications Manager
Madeleine Berglund Pressbyrån/Reitan Marketing Co-ordinator

Cultural / Context information for the jury

Without the whole picture, the truth disappears. Every year, news photographers around the world are threatened, injured and killed in the line of work. This is a serious threat to free press. It is also a threat to the photograph itself, as a vital source for true, impartial and powerful news reporting. Sweden´s leading newspaper, Expressen, and the largest distributor of papers and magazines, Pressbyrån, joined forces on World Press freedom day in a collaboration with the now world famous photographers Nic Ut, Nilüfer Demir, Jeff Widener and Richard Drew. On World Press Freedom Day the 3rd of May, these ads were published in the newspaper to highlight the importance of having a photographer in place at the right time, or the rest of the world will never know what happened.